In this episode of Gross Domestic Problem, William is joined by Robert Bluey, President and Executive Editor of The Daily Signal. William and Rob talk about the critical challenge of reporting on the national debt. They explore the media’s struggle to make the $37 trillion debt a compelling story, discussing how consumer behavior, click-driven journalism, and complex economic issues prevent meaningful coverage. Rob acknowledges the Daily Signal’s limitations in addressing the debt crisis, while William emphasizes the existential threat posed by mounting national debt. The conversation reveals the perverse incentives in media that discourage in-depth reporting on fiscal policy, highlighting the need for more innovative storytelling and a generational approach to understanding the long-term consequences of government spending. Key takeaway: The national debt is a critical issue that requires sustained attention and creative communication strategies to engage the public effectively. Don’t miss this episode.

Key topics in today’s conversation include:

• Media Incentives and Challenges in Debt Coverage (1:00)
• Why the Debt Isn’t Front Page News (3:43)
• Origins and Mission of The Daily Signal (6:20)
• Conservative Media’s Institutional Challenges (9:53)
• How Newsrooms Prioritize Coverage During Crises (10:50)
• Resource Allocation and the Debt’s “Always Happening” Nature (15:47)
• Audience Behavior and Click Incentives (18:00)
• Who Benefits from the National Debt? (22:27)
• Political Realities and Entitlement Reform (27:33)
• Media Trust and the Rise of Personal Brands (31:16)
• The Daily Signal’s Approach to Trust and Transparency (33:23)
• Generational Shifts in News Consumption (36:37)
• Competing with Influencers and Personal Brands (38:18)
• Maintaining Mission Integrity Amid Financial Pressures (43:19)
• The Need for Persistent, Compelling Debt Coverage (45:11)
• Advice for Advocacy Groups: Competing for Attention (49:23)
• Final Thoughts and Takeaways (50:32)

Gross Domestic Problem is a podcast from Millennial Debt Foundation focusing on America’s biggest financial crisis. Each episode, we break down how we got here, what happens if we don’t act, and the least painful way forward. There’s no do-nothing solution. Subscribe now at grossdomesticproblem.com and join the conversation.