In this episode of How We Make It In NY, we sit down with entertainment attorney Elissa Hecker to break down what creators, entrepreneurs, and anyone building a brand need to know right now.

From contracts and copyrights to social media, influencer deals, and the realities of today’s evolving entertainment landscape, Elissa shares practical insights that demystify the legal side of creating—and protecting—your work. Whether you’re in traditional entertainment or just posting online, this conversation highlights why understanding your rights (and risks) matters more than ever.

We also get into industry shifts, unions and strikes, and how the rules are changing for creatives across the board.

If you’ve ever wondered:

•  Do I actually need a contract for this? 
•  Who owns the content I create? 
•  What should I look out for in brand deals or collaborations? 
•  How do I protect myself as a creator? 

This episode is your crash course.

Tune in for a candid, informative, and surprisingly accessible conversation about the business behind the creative world—and how to navigate it smartly.

For more information on how to work with Elissa or to contact her: https://www.eheckeresq.com/ or [email protected].  

Follow us on our socials:

IG: https://www.instagram.com/howwemakeitinny/

YouTube: https://www.youtube.com/@HowWeMakeitinNYPodcast

TikTok: https://www.tiktok.com/@how.we.make.it.in.ny

or email us directly at [email protected]

Also check out our personal websites:

Lauren Pepin: http://www.laurenpepinrealestate.com

Michael Pepin: http://www.pepinlawyer.com