Above the Clouds: Stories from the Boardroom
Above the Clouds: Stories from the Boardroom
Podcast Description
This is Above the Clouds: Stories from the Boardroom. In every episode, we soar into a world of navigating the complex skies of B2B markets by talking to their leaders. We explore the flight paths they’ve charted, the obstacles they've dodged, and the trending winds lifting today’s businesses to new heights.
Whether you’re trying to grow revenue, swoop into a new market, generate higher margins, launch new products, or any other aspiring business goal, we promise you’ve landed in the right spot.
Podcast Insights
Content Themes
The podcast focuses on navigating B2B markets, exploring leadership insights, branding strategies, and the energy sector's evolution. Notable episodes include discussions on energy transition with Robin Swanger, the role of content marketing in long sales cycles with Claire Burtin, and cash management strategies with Jeff Laplante. Each episode aims to provide actionable insights for aspiring business goals such as revenue growth and market expansion.
This is Above the Clouds: Stories from the Boardroom. In every episode, we soar into a world of navigating the complex skies of B2B markets by talking to their leaders. We explore the flight paths they’ve charted, the obstacles they’ve dodged, and the trending winds lifting today’s businesses to new heights.
Whether you’re trying to grow revenue, swoop into a new market, generate higher margins, launch new products, or any other aspiring business goal, we promise you’ve landed in the right spot.
What does it take to lead marketing for a global brand that spans industries, regions, and constant change?In this episode of Above the Clouds: Stories from the Boardroom, Richard Byrd sits down with Patrick Corcoran, Global Head of Marketing and External Relations at Hitachi Digital Services, to unpack the realities of modern B2B marketing at scale.Patrick shares how Hitachi Digital Services approaches global growth with precision and focus, why aligning marketing with sales is non-negotiable, and how today’s marketers must balance deep expertise with broad capability to stay relevant.They also dive into the evolving role of AI, the challenge of breaking through digital noise, and why the future of marketing isn’t about replacing people, but reshaping how they work.From nearshore beginnings to leading a global team, Patrick’s story is a masterclass in adaptability, relationship-building, and staying one step ahead in a rapidly changing landscape
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