Above the Clouds: Stories from the Boardroom
Above the Clouds: Stories from the Boardroom
Podcast Description
This is Above the Clouds: Stories from the Boardroom. In every episode, we soar into a world of navigating the complex skies of B2B markets by talking to their leaders. We explore the flight paths they’ve charted, the obstacles they've dodged, and the trending winds lifting today’s businesses to new heights.
Whether you’re trying to grow revenue, swoop into a new market, generate higher margins, launch new products, or any other aspiring business goal, we promise you’ve landed in the right spot.
Podcast Insights
Content Themes
The podcast focuses on navigating B2B markets, exploring leadership insights, branding strategies, and the energy sector's evolution. Notable episodes include discussions on energy transition with Robin Swanger, the role of content marketing in long sales cycles with Claire Burtin, and cash management strategies with Jeff Laplante. Each episode aims to provide actionable insights for aspiring business goals such as revenue growth and market expansion.
This is Above the Clouds: Stories from the Boardroom. In every episode, we soar into a world of navigating the complex skies of B2B markets by talking to their leaders. We explore the flight paths they’ve charted, the obstacles they’ve dodged, and the trending winds lifting today’s businesses to new heights.
Whether you’re trying to grow revenue, swoop into a new market, generate higher margins, launch new products, or any other aspiring business goal, we promise you’ve landed in the right spot.
This week on Above the Clouds: Stories from the Boardroom, Richard Byrd sits down with Chris Barnhill, Director of Marketing at Skyven Technologies, to unpack how lean marketing teams can still drive major impact in highly technical industries. With a background in industrial products and a passion for smart, customer-centered communication, Chris shares how Skyven markets its energy-as-a-service model to industrial manufacturers—no upfront capex required.
Discover insights on: • Navigating long sales cycles and building internal champions • Aligning messaging across technical, finance, and ops teams • Turning complex innovation into compelling, actionable marketing
Whether you're managing a small team or trying to cut through the noise in a competitive space, Chris’s approach to strategy, storytelling, and stakeholder alignment will leave you inspired and ready to refine your message.
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