In this episode of Olfactive Melbourne, we sit down with Yassin Ahmed—the founder and creative force behind AAWED, an Australian luxury perfume house where scent becomes a vessel for memory, nostalgia, and emotional storytelling.
Rooted in the Arabic word “Aawed”, meaning “Come Back,” the brand is a heartfelt homage to the defining moments, places, and feelings that shape our essence. From the wild coasts of Lorne to the lush tranquility of Melbourne’s botanical gardens, AAWED fragrances invite you to revisit the landscapes and emotions etched into your soul.

In this note-by-note masterclass, we explore Great Ocean Road—a breathtaking olfactory portrait of Australia’s rugged southern coastline. It opens with lush fig, golden honey, rose, cardamom, pimento, and cananga, evoking verdant ridges cradling the sea. The heart unfurls with violet, caramel, cypriol, geranium, and a briny seaweed accord—melding wild botanical beauty with untamed pelagic allure. It settles into a powerful base of oud, musk, ambergris, oakmoss, and civet, grounding the fragrance in sensual warmth and earthy mystery.
https://aawed.com