The Growth Signal
The Growth Signal
Podcast Description
Customer Success, Renewals, and Expansion teams are told to own revenue, but they’re stuck on defense. They’re chasing lagging indicators, reacting to churn, and fighting for budget while leadership questions their impact.The old playbook isn’t working. If you’re waiting until customers raise their hand, you’ve already lost.It’s time to go on offense.The Growth Signal is the podcast for customer-facing leaders who aren’t here to play defense. We cut through the noise and focus on the signals that matter: the data, insights, and strategies that drive expansion, renewals, and long-term growth.Each episode, we bring in operators and industry leaders to break down:→ How to predict churn and expansion before it’s obvious→ The key signals that separate growth teams from churn managers→ Why CS should be a revenue engine...not just a retention team→ How automation and AI can scale CS without losing the human touchListen to The Growth Signal and start playing to win.
Podcast Insights
Content Themes
The podcast focuses on topics related to proactive revenue strategies, customer success, and team dynamics with episodes covering critical insights like predicting churn, differentiating growth teams from retention teams, and leveraging automation and AI in customer success roles.

Customer relationships are changing. In a world where trust is earned (not assumed) and expectations evolve overnight, revenue leaders can’t afford to rely on old playbooks. The Growth Signal is your front-row seat to the conversations shaping the future of customer relationships.
Hosted by Alyssa Nolte, each episode features honest, unscripted conversations with leaders in sales, customer success, marketing, and growth.
No slides.
No buzzwords.
Just smart people wrestling with how to build trust, drive impact, and stay one step ahead.
Whether you’re trying to scale post-sale strategy, drive proactive engagement, or rethink what customer success really means – this podcast will help you lead the way.
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Connect with Alyssa: https://www.linkedin.com/in/alyssanolte/
Follow the Podcast on LinkedIn: https://www.linkedin.com/company/the-growth-signal/
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Tools I Use (May Contain Affiliate Links)
- Host on RSS.com
- Edit in Descript
- Record in Streamyard
- Cover Art on Canva
- Finds Guests on Podmatch
Big companies say AI let them cut their middle managers. Small and mid-sized companies are listening, and some of them are about to copy that move. Patrick Carter thinks that’s a huge mistake.
Patrick is the founder of Edge Advantage Group. He spent 35 years leading sales teams and training the leaders who run them. Alyssa Nolte comes back with a hot take of her own: a lot of those big-company layoffs may just be spin. It’s easier to blame AI than to admit you made a mistake.
If you lead a team, or you’re thinking about swapping people for software, listen to this one first. Patrick and Alyssa break down what AI can take off a manager’s plate and what it can’t. They also get into what happens to your people when the path to leadership disappears.
Key takeaways:
- You manage things, but you lead people. AI can help with reports and updates. It can’t care about your team, and people don’t give their best effort to a system that doesn’t care about them.
- AI only works when the process is clear, and most companies don’t have a clear process for leadership. If your new managers were thrown to the sharks, AI won’t fix that.
- Build backwards from your best win. Look at what went right, write down the steps, and ask your leaders to run that system instead of just chasing results.
People and resources mentioned:
Ronnell Richards, Say Less. Sell More. on Substack: ronnellrichards.substack.com
Donald C. Kelly, The Sales Evangelist: linkedin.com/in/donaldckelly
Patrick’s Lead Yourself workshop, October 14 at 4:00 PM Eastern, live on LinkedIn, Substack, and YouTube
Connect with Patrick Carter:
- linkedin.com/in/patrickgcarter
- edgeadvantage.net
Connect with Alyssa Nolte:
- alyssanolte.substack.com
- linkedin.com/in/alyssanolte
- alyssanolte.com
- ologycollective.com

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