The Growth Signal

The Growth Signal
Podcast Description
Customer Success, Renewals, and Expansion teams are told to own revenue, but they’re stuck on defense. They’re chasing lagging indicators, reacting to churn, and fighting for budget while leadership questions their impact.The old playbook isn’t working. If you’re waiting until customers raise their hand, you’ve already lost.It’s time to go on offense.The Growth Signal is the podcast for customer-facing leaders who aren’t here to play defense. We cut through the noise and focus on the signals that matter: the data, insights, and strategies that drive expansion, renewals, and long-term growth.Each episode, we bring in operators and industry leaders to break down:→ How to predict churn and expansion before it’s obvious→ The key signals that separate growth teams from churn managers→ Why CS should be a revenue engine...not just a retention team→ How automation and AI can scale CS without losing the human touchListen to The Growth Signal and start playing to win.
Podcast Insights
Content Themes
The podcast focuses on topics related to proactive revenue strategies, customer success, and team dynamics with episodes covering critical insights like predicting churn, differentiating growth teams from retention teams, and leveraging automation and AI in customer success roles.

Customer relationships are changing. In a world where trust is earned (not assumed) and expectations evolve overnight, revenue leaders can’t afford to rely on old playbooks. The Growth Signal is your front-row seat to the conversations shaping the future of customer relationships.
Hosted by Alyssa Nolte, each episode features honest, unscripted conversations with leaders in sales, customer success, marketing, and growth.
No slides.
No buzzwords.
Just smart people wrestling with how to build trust, drive impact, and stay one step ahead.
Whether you’re trying to scale post-sale strategy, drive proactive engagement, or rethink what customer success really means – this podcast will help you lead the way.

What if your customer feedback loop is actually making you miss the point?
In this episode, Dan Ennis joins Alyssa to unpack why “listening at scale” has become a crutch for B2B teams…and what’s really getting lost in translation.
From building customer-led programs at ServiceNow and SAP to advising startups on growth strategy, Dan shares why most organizations don’t have a listening problem – they have a thinking problem. If you’ve ever wondered why your voice-of-customer efforts feel like noise instead of insight, this one’s for you.
Key Takeaways:
- Listening at scale often turns into passive data collection—real insight comes from intentional analysis.
- AI and automation are great, but they can’t replace the nuance of human interpretation and shared context.
- Customer growth isn’t about fixing what’s broken—it’s about designing better questions from the start.
Disclaimer
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