The Growth Signal
The Growth Signal
Podcast Description
Customer Success, Renewals, and Expansion teams are told to own revenue, but they’re stuck on defense. They’re chasing lagging indicators, reacting to churn, and fighting for budget while leadership questions their impact.The old playbook isn’t working. If you’re waiting until customers raise their hand, you’ve already lost.It’s time to go on offense.The Growth Signal is the podcast for customer-facing leaders who aren’t here to play defense. We cut through the noise and focus on the signals that matter: the data, insights, and strategies that drive expansion, renewals, and long-term growth.Each episode, we bring in operators and industry leaders to break down:→ How to predict churn and expansion before it’s obvious→ The key signals that separate growth teams from churn managers→ Why CS should be a revenue engine...not just a retention team→ How automation and AI can scale CS without losing the human touchListen to The Growth Signal and start playing to win.
Podcast Insights
Content Themes
The podcast focuses on topics related to proactive revenue strategies, customer success, and team dynamics with episodes covering critical insights like predicting churn, differentiating growth teams from retention teams, and leveraging automation and AI in customer success roles.
Customer relationships are changing. In a world where trust is earned (not assumed) and expectations evolve overnight, revenue leaders can’t afford to rely on old playbooks. The Growth Signal is your front-row seat to the conversations shaping the future of customer relationships.
Hosted by Alyssa Nolte, each episode features honest, unscripted conversations with leaders in sales, customer success, marketing, and growth.
No slides.
No buzzwords.
Just smart people wrestling with how to build trust, drive impact, and stay one step ahead.
Whether you’re trying to scale post-sale strategy, drive proactive engagement, or rethink what customer success really means – this podcast will help you lead the way.
—
Connect with Alyssa: https://www.linkedin.com/in/alyssanolte/
Follow the Podcast on LinkedIn: https://www.linkedin.com/company/the-growth-signal/
—
Tools I Use (May Contain Affiliate Links)
- Host on RSS.com
- Edit in Descript
- Record in Streamyard
- Cover Art on Canva
- Finds Guests on Podmatch
Hiring a big-company VP of Sales might feel safe. It might also be the fastest way to stall your growth.
Mark Gordon says the biggest mistake small businesses make is copying enterprise hiring playbooks. If you are trying to go from zero to one, you do not need someone who can run a system. You need someone who can build one.
Alyssa Nolte and Mark Gordon dig into what it really takes to scale a startup. They talk about the difference between going from 30 to 300 and going from zero to one. They explore why brand equity matters, why “figure it out” people win, and why waiting until you feel ready is a trap.
If you are building a business, hiring your first sales leader, or trying to rethink the future of customer relationships, this conversation will challenge how you think about growth.
Why listen?
Because safe hiring feels smart. But smart growth often looks uncomfortable. If you want durable revenue and real momentum, you have to rethink what “qualified” really means.
3 Key Takeaways:
- Zero to one is a different job. Running sales at a large company is not the same as building sales from scratch. One operates a system. The other creates it.
- Look for “figure it out” people. The right sales leader has built something before. They have faced pressure. They have owned the result. They are not afraid to fail in public.
- You will never feel ready. Most people wait for perfect timing. It never comes. Growth starts when you decide to move before you feel prepared.
People and resources mentioned:
- Elon Musk
- OpenAI
- The Dip by Seth Godin
- Burn the Boats
Connect with Mark Gordon on LinkedIn at Mark D. Gordon.
Connect with Alyssa Nolte:
The Growth Signal is about rethinking how we build, sell, and grow – especially when the old playbook no longer works.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.