Please make sure to connect with Kayla on LinkedIn here: https://www.linkedin.com/in/kayla-bryant-sacramento/

Subscribe to my Substack if you haven’t yet! More newsletters, podcasts, and content coming out each week 🥳

Takeaways

* Kayla Bryant is the Director of Digital Strategy at Two Trees PPC.

* She transitioned from a nine-year teaching career to marketing.

* Agency experience provides a broad understanding of marketing.

* Finding a mentor is crucial for career success.

* Transparency with clients builds trust and long-term relationships.

* Micro-influencers often have more engaged audiences than larger influencers.

* Video content is increasingly important in marketing strategies.

* AI is changing the marketing landscape, both positively and negatively.

* Setting achievable goals on LinkedIn can lead to significant growth.

* Continuous learning and adaptation are key in the marketing field.

Summary

In this engaging conversation, Kayla Bryant shares her journey from a nine-year teaching career to becoming the Director of Digital Strategy at Two Trees PPC. She discusses the importance of agency experience, the value of mentorship, and the significance of transparency in client relationships. The conversation also delves into the evolving landscape of marketing, including the rise of micro-influencers, the impact of AI, and the necessity of video content. Kayla offers actionable advice for those looking to transition into marketing and emphasizes the importance of continuous learning and adaptation in this dynamic field.

Sound bites

“Every brand needs a face.”

“Set a goal for your LinkedIn activity.”

Thank you for tuning in to this episode of the Steven Rockwood Show! Join us next week for more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit stevenrockwood.substack.com