This episode of “Marketing for Therapists” tackles the post-graduation hurdles faced by new counsellors. Hosts Daniela Torres and Rod Pancine address listener questions about transitioning to full-time practice, managing different personality types (entrepreneurial vs. introverted), and building a successful therapy practice without the need for relentless “hustling.” The podcast emphasizes the importance of self-awareness, strategic planning, and identifying core services. Practical advice includes a “learn or hire” approach to managing practice tasks, A/B testing marketing efforts, and considering a clinic association for mentorship, experience, and reduced initial risk. The hosts stress the significance of authenticity, passion, and overcoming self-doubt through self-reflection and avoiding perfectionism. Ultimately, the episode encourages listeners to take action, experiment, and trust their intuition in navigating their career path.

Want to go deeper? Read the full blog post with org chart examples and task breakdowns here:

https://kiaiagency.com/launching-your-therapy-practice/