Bridging Generations in Sales and Outreach
Bridging Generations in Sales and Outreach
Podcast Description
Sales isn’t what it used to be. The days of cold calls, networking events, and face-to-face meetings driving all your business? They’re slipping away. And for seasoned pros, the shift to digital prospecting can feel like uncharted territory. Bridging Generations in Sales and Outreach is here to make that transition seamless. This show is for experienced business leaders, sales professionals, and entrepreneurs who built their success on relationships, but now need to navigate a digital-first world without losing their edge. We bring you real stories and expert insights from professionals who have successfully transitioned to modern prospecting, leveraging LinkedIn, AI, and digital tools to generate leads, build relationships, and stay relevant. By embracing modern prospecting strategies, you can future-proof your career, grow your business, and turn your reputation into revenue; without sacrificing authenticity. Join us LIVE every Friday at 10 AM ET on LinkedIn, as we break down the evolution of sales and marketing, helping Gen X and Baby Boomers bridge the gap and thrive in today’s digital landscape
Podcast Insights
Content Themes
The show focuses on the evolution of sales and networking in a digital-first landscape, specifically addressing themes such as transitioning from cold calls to digital prospecting, leveraging platforms like LinkedIn, and embracing technology. Example episodes include discussions on personal journeys in adapting sales strategies and overcoming fears associated with new technologies.
Sales isn’t what it used to be. The days of cold calls, networking events, and face-to-face meetings driving all your business? They’re slipping away. And for seasoned pros, the shift to digital prospecting can feel like uncharted territory.
Bridging Generations in Sales and Outreach is here to make that transition seamless. This show is for experienced business leaders, sales professionals, and entrepreneurs who built their success on relationships, but now need to navigate a digital-first world without losing their edge.
We bring you real stories and expert insights from professionals who have successfully transitioned to modern prospecting, leveraging LinkedIn, AI, and digital tools to generate leads, build relationships, and stay relevant.
By embracing modern prospecting strategies, you can future-proof your career, grow your business, and turn your reputation into revenue; without sacrificing authenticity.
Join us LIVE every Friday at 10 AM ET on LinkedIn, as we break down the evolution of sales and marketing, helping Gen X and Baby Boomers bridge the gap and thrive in today’s digital landscape
In this episode, Butch Nicholson sits down with licensed counselor and longtime friend Kate Knott, who brings a neuroscience-backed perspective on fear, judgment, and decision-making in high-stakes business conversations.
Kate’s expertise spans trauma-informed therapy, behavioral psychology, and communication making her the perfect guest to explore why today’s B2B buyers often hesitate, stall, or say “no” when what they’re really feeling is uncertainty.
You’ll hear how the brain processes risk, why “I don’t have time” usually means “I don’t want to look bad,” and how the deepest buyer objections aren’t logical, they’re emotional.
She unpacks the biological roots of hesitation, the sales mistakes that escalate buyer anxiety, and how seasoned sellers can shift from pushing to understanding.
If you're a Gen X or Boomer business leader trying to sell to modern buyers, this conversation offers a clear-eyed view of what’s really going on behind the scenes and how to meet it with empathy, not pressure.
Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump
Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.
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