Bridging Generations in Sales and Outreach
Bridging Generations in Sales and Outreach
Podcast Description
Sales isn’t what it used to be. The days of cold calls, networking events, and face-to-face meetings driving all your business? They’re slipping away. And for seasoned pros, the shift to digital prospecting can feel like uncharted territory. Bridging Generations in Sales and Outreach is here to make that transition seamless. This show is for experienced business leaders, sales professionals, and entrepreneurs who built their success on relationships, but now need to navigate a digital-first world without losing their edge. We bring you real stories and expert insights from professionals who have successfully transitioned to modern prospecting, leveraging LinkedIn, AI, and digital tools to generate leads, build relationships, and stay relevant. By embracing modern prospecting strategies, you can future-proof your career, grow your business, and turn your reputation into revenue; without sacrificing authenticity. Join us LIVE every Friday at 10 AM ET on LinkedIn, as we break down the evolution of sales and marketing, helping Gen X and Baby Boomers bridge the gap and thrive in today’s digital landscape
Podcast Insights
Content Themes
The show focuses on the evolution of sales and networking in a digital-first landscape, specifically addressing themes such as transitioning from cold calls to digital prospecting, leveraging platforms like LinkedIn, and embracing technology. Example episodes include discussions on personal journeys in adapting sales strategies and overcoming fears associated with new technologies.
Sales isn’t what it used to be. The days of cold calls, networking events, and face-to-face meetings driving all your business? They’re slipping away. And for seasoned pros, the shift to digital prospecting can feel like uncharted territory.
Bridging Generations in Sales and Outreach is here to make that transition seamless. This show is for experienced business leaders, sales professionals, and entrepreneurs who built their success on relationships, but now need to navigate a digital-first world without losing their edge.
We bring you real stories and expert insights from professionals who have successfully transitioned to modern prospecting, leveraging LinkedIn, AI, and digital tools to generate leads, build relationships, and stay relevant.
By embracing modern prospecting strategies, you can future-proof your career, grow your business, and turn your reputation into revenue; without sacrificing authenticity.
Join us LIVE every Friday at 10 AM ET on LinkedIn, as we break down the evolution of sales and marketing, helping Gen X and Baby Boomers bridge the gap and thrive in today’s digital landscape
Old School Hustle Meets Modern Connection
In this episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Brandon Lee, founder of Fist Bump and longtime sales strategist, to unpack what’s actually changed in B2B prospecting and what hasn’t.
If you’re a seasoned leader who feels like outreach has lost its punch, Brandon brings clarity, not gimmicks.
The core idea? Buyers have taken control of the journey. Sales teams stuck in volume-based tactics are burning out. The solution isn’t louder outreach it’s smarter connection.
Brandon introduces his Go-to-Network philosophy: a reputation-first, relationship-led approach to becoming known in your space. From LinkedIn content to live roundtables, he outlines a three-part framework that helps CEOs and founders shift from being ignored to being invited in.
This conversation covers:
- Why cold calls fall flat, but warm outreach still works.
- The power of leader-led content in building real influence.
- How to fuel your outreach engine with the right kind of value.
If you’re ready to evolve (not start over), this one’s for you.
Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump
Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.
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