This episode brings me back together with Sam Whitmore — a brilliant sales leader, coach and founder of Sales Rhythm, whose career has taken her from Xerox and IBM to becoming one of Salesforce’s top sales leaders, before building a new business from the ground up in Australia. Sam shares what she’s learned about selling, coaching and leadership—and why great sales is far less about having all the answers than we often think.

We dive into curiosity over perfection, coaching instead of telling, creating psychological safety in forecast conversations, building genuine champions, and why stalled deals often require you to look backwards before pushing forwards. Sam also challenges some of the outdated beliefs that make selling feel uncomfortable—and shares why giving customers permission to say no can actually make you a better seller.

A must-listen for sales leaders who want to ask better questions, coach more effectively, and create high performance without pressure, perfectionism or micromanagement.