Empowered Selling

Empowered Selling
Podcast Description
Join seasoned Sales Enablement & Sales Leader coach, Emily Drew, in conversation with some of the most influential, successful and inspiring Sales leaders in the world. We’ll discuss the hottest topics in sales, sales leadership and selling today and provide you with actionable insights and game-changing tips and guidance to amplify your success as a sales leader!
Podcast Insights
Content Themes
The podcast focuses on various topics within sales leadership including relationship building in the age of AI, mentorship in sales careers, sales pipeline diversification, and the transition from transactional to transformational selling, with episodes featuring discussions on setting up for success at the beginning of a fiscal year and countering pipeline generation challenges.

Join seasoned Sales Enablement consultant & Sales Leader coach, Emily Drew, in conversation with some of the most influential, successful and inspiring Sales leaders in the world. We’ll discuss the hottest topics in sales, sales leadership and selling today and provide you with actionable insights and game-changing tips and guidance to amplify your success as a sales leader!
In this latest episode, I had the pleasure of chatting with Doreen Pernel, CSO at Scaleway, a trailblazing European cloud and AI solutions provider. With a stellar background at Bloomberg, Facebook, and Dataiku , Doreen shares her insights on transforming organisations, building high-performance teams, and embracing innovation.
Highlights of our conversation include:
- The power of relationship-building in sales—trust is your true superpower.
- How a culture of enablement and coaching drives scalability and talent retention.
- Creative strategies for outbound sales engagement—surprise touches, video outreach, and team challenges.
- The role of AI in automating mundane tasks and freeing up sales teams to focus on strategic in-person interactions.
- The importance of daring to take risks—asking for forgiveness, not permission—and seizing growth opportunities.
Doreen’s growth-mindset, authenticity, and adaptability make her a truly inspiring leader. Her advice? – Be bold, stay curious, and never be afraid to “ask for forgiveness”—the most successful often do.
Enjoy!

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