They also talk the ethos behind the label partly inspired by Factory Records, and its key releases including Adwaith’s debut album Melyn, plus the work of Manic Street Preachers, and R.E.M. Plus, creating a supportive community and infrastructure for music in Wales, They finish by discussing the treadmill for bands and artists, how the demands of streaming and social media in 2025, they also talk about being conscious of welfare and mental health for artists and those in the music industry in this environment. 

Discovering Adwaith at their second gig at the Tangled Parrot in Carmarthen, Libertino was founded by Gruffydd in 2017 and now has a roster of over 25 artists who create and perform in both Welsh and English. It’s home to the likes of Keys, Los Blancos, Ynys, N’famady Kouyaté, Alex Dingley, Minas, ACCÜ, and many more. 

Through Libertino Management Gruff also manages a large proportion of the acts on the label through their creative journey. Libertino is an all-encompassing home for its artists – booking agent/tour support, in house PR, artist management as well as creative support are all provided. He strongly believes that art should be inclusive and not exclusive, creating a community from grass roots level up. Libertino’s aim is to give artists a platform from which to fly and the knowledge of how to fly successfully.

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