WIFA (Women in Finance Africa) WIFA, is proof that pain can become purpose. A platform Glenda built to change how individuals relate to money and her own story is exactly why it exists.Glenda Juwawo grew up in Zimbabwe, lost her father at just 8 months old, and was later raised by her aunt; a woman who changed the trajectory of her life. Today, Glenda holds four degrees in finance and investment, and has built her career around one mission: helping women across Africa build healthier, more confident relationships with money.Born in Zimbabwe, studied in South Africa and now living in Zambia, Glenda is redefining what it means to get your money working for you. In this episode, we sit down to talk about:

• Growing up without financial security, and what that taught her about ambition
• Losing her father young and how that shaped her money identity
• Hyper-independence and the inner child wounds behind it
• Investments to focus on in 2026 to grow your wealth
• The biggest financial mistakes young women make as income starts coming in
• What financial freedom really means beyond the numbers
• Founding WIFA and Her Money Tribe and the gap she saw in African women's financial literacy

This is a conversation about money ; but it's really a conversation about confidence, healing, and choosing a different story than the one you were handed.🔔 Subscribe to Be That Woman for more honest conversations with incredible women.Connect with Glenda Juwawo: ‪@GlendaJuwawo‬ Connect with WIFA / Her Money Tribe: @womeninfinanceafricaConnect with Be That Woman: ‪@bethatwomanpodcast‬ 💬 Share this with a woman in your life who needs to hear it. Thank you for watching Season 4, see you in Season 5