Todd Liles and the Wizard of Ads
Todd Liles and the Wizard of Ads
Podcast Description
Welcome to Todd Liles and The Wizard of Ads, a podcast for business owners who want to become remarkable.
Todd Liles will take you deep into the mind of Roy H. Williams, the Wizard of Ads, to unleash the timeless truths and secret strategies that have helped him build dozens of America's most successful businesses.
Do you want to build a brand that wins the heart, captures the mind, and creates lasting relationships?
Take a deep breath and buckle up. It's time to fly.
Podcast Insights
Content Themes
The podcast focuses on advertising, branding, and marketing tactics, with episodes exploring topics such as the importance of clear messaging, the pitfalls of traditional advertising, and the psychology of customer connection. For example, the inaugural episode dissects why safe marketing fails and emphasizes the need for clarity and boldness in advertising.
Welcome to Todd Liles and The Wizard of Ads, a podcast for business owners who want to become remarkable.
Todd Liles will take you deep into the mind of Roy H. Williams, the Wizard of Ads, to unleash the timeless truths and secret strategies that have helped him build dozens of America’s most successful businesses.
Do you want to build a brand that wins the heart, captures the mind, and creates lasting relationships?
Take a deep breath and buckle up. It’s time to fly.
Your marketing company is reporting blended data. It looks fine. But when you separate branded search from unbranded search, the numbers tell a very different story.
Todd Liles, Roy H. Williams, and Jake Williams close out this 4-part miniseries by pulling apart the data most marketing companies don’t want you to see. One real company, three cities, same week — branded keywords generated $49,400 in profit while unbranded lost $8,299. Jake walks through three independent data sets that all confirm the same pattern. Roy explains why unbranded keywords are an addiction most companies can’t quit. And Todd closes with a direct challenge: if you’re questioning your data, trust that instinct.
This episode includes charts and data visualizations — check the YouTube channel to see them.
You’ll learn:
- Why blended search reports hide the weakness of your unbranded spend
- What happened when branded and unbranded were finally separated — same company, same week
- Why unbranded costs $792 per customer while branded costs as low as $23
- How AI and zero-click search will change who gets recommended
- The one question to ask your marketing company that reveals whether they’re telling you the truth
Show notes and data sources: toddliles.com/wizard
Subscribe & listen: Spotify: https://open.spotify.com/show/1j8pYaJ0HCm6cMXvxxJOi1?si=4d1d59a64a314905 Apple Podcasts: https://podcasts.apple.com/us/podcast/todd-liles-and-the-wizard-of-ads/id1803746748 All episodes: toddliles.com/Wizard
Disclaimer
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