Todd Liles and the Wizard of Ads
Todd Liles and the Wizard of Ads
Podcast Description
Welcome to Todd Liles and The Wizard of Ads, a podcast for business owners who want to become remarkable.
Todd Liles will take you deep into the mind of Roy H. Williams, the Wizard of Ads, to unleash the timeless truths and secret strategies that have helped him build dozens of America's most successful businesses.
Do you want to build a brand that wins the heart, captures the mind, and creates lasting relationships?
Take a deep breath and buckle up. It's time to fly.
Podcast Insights
Content Themes
The podcast focuses on advertising, branding, and marketing tactics, with episodes exploring topics such as the importance of clear messaging, the pitfalls of traditional advertising, and the psychology of customer connection. For example, the inaugural episode dissects why safe marketing fails and emphasizes the need for clarity and boldness in advertising.
Welcome to Todd Liles and The Wizard of Ads, a podcast for business owners who want to become remarkable.
Todd Liles will take you deep into the mind of Roy H. Williams, the Wizard of Ads, to unleash the timeless truths and secret strategies that have helped him build dozens of America’s most successful businesses.
Do you want to build a brand that wins the heart, captures the mind, and creates lasting relationships?
Take a deep breath and buckle up. It’s time to fly.
“Family owned since 1987. Award-winning technicians. Call now for your free estimate.” That ad has cost the trades more money than any recession ever did.
Because the customer in a 94-degree house at midnight doesn’t care about your award. She cares about one thing: the AC doesn’t cool.
In the finale of this 4-part series, Todd Liles, Roy H. Williams, and Charlie Moger break down the single most expensive mistake in contractor advertising, talking about yourself, and exactly what to say instead.
Charlie introduces category entry points: the precise moment a customer goes from regular homeowner to “I need help right now.”
Roy reveals the only two ways to differentiate in any market: be the cheapest or be the easiest. And he tells the story of an auto body shop that quietly owned its entire market for 40 years by doing one thing nobody else had the guts to do.
You’ll learn:
- Why “family owned since 1987” is the most expensive ad you can run
- What a category entry point is and why it’s the only language your customer hears
- Roy’s two ways to differentiate: cheapest or easiest, there is no third option
- How one business owned its market for 40 years by removing all friction
- How to draft behind a belief your customer already has
Show notes and resources: https://www.toddliles.com/wizard
Listen and subscribe: Spotify: https://open.spotify.com/show/1j8pYaJ0HCm6cMXvxxJOi1
Apple Podcasts: https://podcasts.apple.com/us/podcast/todd-liles-and-the-wizard-of-ads/id1803746748
All episodes: https://www.toddliles.com/wizard
Part 4 of 4 with Charlie Moger. Hosted by Todd Liles and Roy H. Williams.
Disclaimer
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