Todd Liles and the Wizard of Ads
Todd Liles and the Wizard of Ads
Podcast Description
Welcome to Todd Liles and The Wizard of Ads, a podcast for business owners who want to become remarkable.
Todd Liles will take you deep into the mind of Roy H. Williams, the Wizard of Ads, to unleash the timeless truths and secret strategies that have helped him build dozens of America's most successful businesses.
Do you want to build a brand that wins the heart, captures the mind, and creates lasting relationships?
Take a deep breath and buckle up. It's time to fly.
Podcast Insights
Content Themes
The podcast focuses on advertising, branding, and marketing tactics, with episodes exploring topics such as the importance of clear messaging, the pitfalls of traditional advertising, and the psychology of customer connection. For example, the inaugural episode dissects why safe marketing fails and emphasizes the need for clarity and boldness in advertising.
Welcome to Todd Liles and The Wizard of Ads, a podcast for business owners who want to become remarkable.
Todd Liles will take you deep into the mind of Roy H. Williams, the Wizard of Ads, to unleash the timeless truths and secret strategies that have helped him build dozens of America’s most successful businesses.
Do you want to build a brand that wins the heart, captures the mind, and creates lasting relationships?
Take a deep breath and buckle up. It’s time to fly.
Your brand isn’t your logo. It’s what people believe about you, and whether they’ll follow you anywhere.
In this episode of Todd Liles and the Wizard of Ads, Todd and Roy H. Williams reveal what truly builds brand identity.
They share real-world stories of businesses with perfect logos but no heart, and others whose belief and purpose create unshakable customer loyalty.
You’ll discover why brand identity starts with belief, not design, and how oversharing or getting political can sink even the strongest brand. Plus, Roy explains why timeless storytelling curves shape the brands people remember.
What’s Inside:
Why belief (not logos) creates brand gravity
How political opinions or oversharing can hurt your business
Why your visual style guide is only 5% of your brand
How to stay consistent without being boring
The storytelling curves that make brands unforgettable
If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.
Connect with Todd Liles: Website | Instagram | Linkedin
Full show notes and resources: www.toddliles.com/wizard
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.