Todd Liles and the Wizard of Ads
Todd Liles and the Wizard of Ads
Podcast Description
Welcome to Todd Liles and The Wizard of Ads, a podcast for business owners who want to become remarkable.
Todd Liles will take you deep into the mind of Roy H. Williams, the Wizard of Ads, to unleash the timeless truths and secret strategies that have helped him build dozens of America's most successful businesses.
Do you want to build a brand that wins the heart, captures the mind, and creates lasting relationships?
Take a deep breath and buckle up. It's time to fly.
Podcast Insights
Content Themes
The podcast focuses on advertising, branding, and marketing tactics, with episodes exploring topics such as the importance of clear messaging, the pitfalls of traditional advertising, and the psychology of customer connection. For example, the inaugural episode dissects why safe marketing fails and emphasizes the need for clarity and boldness in advertising.
Welcome to Todd Liles and The Wizard of Ads, a podcast for business owners who want to become remarkable.
Todd Liles will take you deep into the mind of Roy H. Williams, the Wizard of Ads, to unleash the timeless truths and secret strategies that have helped him build dozens of America’s most successful businesses.
Do you want to build a brand that wins the heart, captures the mind, and creates lasting relationships?
Take a deep breath and buckle up. It’s time to fly.
Do you know the difference between strategy and tactics? Most advertisers don’t—and it’s costing them millions.
Strategy is the long-term framework, the belief system that guides every decision and aligns with customer truth. It’s the diet, exercise, and daily habits that win the trophy year after year.
Tactics are the quick levers—discounts, headlines, PPC clicks—that create short bursts of response but fade just as fast. They’re good, but they don’t last.
In this episode of Todd Liles & The Wizard of Ads, Todd and Roy H. Williams break down the critical difference between the two and why you need both:
-Why strategy beats tactics in long-term advertising -How to design campaigns that survive beyond a “limited-time offer” -Why frequency, consistency, and truth create household-name brands -The danger of chasing PPC “rented leads” vs. owning customer loyalty -Why every business needs a strategist (your vamp) to win the show
Don’t gamble your budget on tactics alone. Learn how to build a media strategy that actually works.
If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.
📌 Connect with Todd Liles: Website | Instagram | Linkedin
🔗 Full show notes and resources: www.toddliles.com/wizard
Disclaimer
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