Todd Liles and the Wizard of Ads
Todd Liles and the Wizard of Ads
Podcast Description
Welcome to Todd Liles and The Wizard of Ads, a podcast for business owners who want to become remarkable.
Todd Liles will take you deep into the mind of Roy H. Williams, the Wizard of Ads, to unleash the timeless truths and secret strategies that have helped him build dozens of America's most successful businesses.
Do you want to build a brand that wins the heart, captures the mind, and creates lasting relationships?
Take a deep breath and buckle up. It's time to fly.
Podcast Insights
Content Themes
The podcast focuses on advertising, branding, and marketing tactics, with episodes exploring topics such as the importance of clear messaging, the pitfalls of traditional advertising, and the psychology of customer connection. For example, the inaugural episode dissects why safe marketing fails and emphasizes the need for clarity and boldness in advertising.
Welcome to Todd Liles and The Wizard of Ads, a podcast for business owners who want to become remarkable.
Todd Liles will take you deep into the mind of Roy H. Williams, the Wizard of Ads, to unleash the timeless truths and secret strategies that have helped him build dozens of America’s most successful businesses.
Do you want to build a brand that wins the heart, captures the mind, and creates lasting relationships?
Take a deep breath and buckle up. It’s time to fly.
What makes a brand unforgettable? In this episode, Todd Liles and Roy H. Williams break down the real difference between being seen… and being remembered.
You’ll discover why contrast, emotional relevance, and repetition are the secret weapons of remarkable brands—and how most companies get it wrong by chasing trends instead of identity.
Whether you’re building a new business or trying to stand out in a crowded market, this conversation will change how you think about branding forever.
What’s Inside:
The “marble” metaphor Roy uses to define brand identity
Why urgency and scarcity often backfire in branding
How emotional spikes create long-term customer memory
The science behind episodic and procedural memory in marketing
How to own your category through contrast and repetition
If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.
Connect with Todd Liles: Website | Instagram | Linkedin
Full show notes and resources: www.toddliles.com/wizard
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.