The Brand Forum
Podcast Description
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
Podcast Insights
Content Themes
The podcast focuses on themes such as advertising strategies, brand challenges, and innovative marketing techniques, with episodes featuring discussions like 'Cooking Up Conagra’s Marketing Magic' which explores the marketing strategies behind major food brands and reflects on topics such as channel testing and brand portfolio management.
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider’s lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself – check out https://comscore.com/datadivas
Join hosts Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) on the Brand Forum as they dive into the inspiring story of Loren, founder of Sweet Loren’s. From battling Hodgkin’s lymphoma at 22 to revolutionizing the cookie dough industry, Loren shares her journey of resilience, innovation, and authenticity. Discover how she turned personal challenges into a thriving business, and learn about the power of staying true to one’s story in the world of brand building.
Takeaways
Loren’s journey from being diagnosed with Hodgkin’s lymphoma at 22 to becoming a successful entrepreneur highlights the power of resilience and turning adversity into strength.
Staying authentic and relatable has been a cornerstone of Sweet Loren’s growth and success.
Loren’s passion for clean, natural ingredients and her innovative approach to baking have positioned Sweet Loren’s as a leader in the natural cookie dough market.
Building a strong community and listening to customer feedback have been crucial in shaping the brand and its offerings.
While leveraging AI for business growth, Loren stresses the importance of maintaining a human touch in the food industry.
Chapters
0:00 Introduction and Guest Welcome
2:15 Loren’s Personal Journey
5:30 Overcoming Challenges
10:45 Building Sweet Loren’s
15:00 Branding and Marketing Insights
20:30 Future of Sweet Loren’s
25:00 Closing Thoughts
Disclaimer
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