She Leads
She Leads
Podcast Description
In celebration of Women’s Month, Forbes Middle East proudly launches She Leads — a powerful new series spotlighting the voices of extraordinary women who are shaping our world. Through candid conversations, they share the stories, challenges, and triumphs that define their journeys.
Podcast Insights
Content Themes
The podcast primarily focuses on themes of female empowerment, leadership, and personal growth. Episodes highlight topics such as redefining power in modern leadership, the impact of legacy in personal and professional spheres, and overcoming challenges faced by women in various industries. For example, the premiere episode features Moira Forbes discussing authenticity and embracing failures as part of the journey.

In celebration of Women’s Month, Forbes Middle East proudly launches She Leads — a powerful new series spotlighting the voices of extraordinary women who are shaping our world. Through candid conversations, they share the stories, challenges, and triumphs that define their journeys.
On this World Tourism Day, She Leads brings you an extraordinary conversation with a trailblazer rewriting the global story of travel.
H.E. Shaikha Al Nowais has just made history as the first Emirati and first woman elected Secretary-General of UN Tourism — placing her at the forefront of one of the world’s most influential platforms for peace, sustainability, and inclusive growth.
In this episode, she reveals:
• The defining moments that prepared her to lead 160+ nations.
• Why tourism is not just leisure — but a driver of ecosystems, economies, and dignity.
• Her five-pillar global vision for sustainability, digital equity, economic empowerment, cultural exchange, and ethical governance.
• How Expo 2020 became a blueprint for global collaboration.
• Why empowering women, youth, and artisans is central to the future of tourism.
• The leadership principles she believes the world needs most right now.
Tourism, she argues, is one of humanity’s greatest untapped forces — not just to build economies, but to bridge nations and heal divides. Tune in for a World Tourism Day special that will change the way you see travel — and leadership itself.

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