KoobrikLabs Podcast
KoobrikLabs Podcast
Podcast Description
The Koobrik Labs Podcast explores how technology and AI are transforming the creative industries.
In a world where creativity and technology increasingly intersect, artists, designers, and storytellers need to embrace new tools to streamline workflows, eliminate inefficiencies, and unlock their full potential.
How can AI enhance the creative process without replacing the human touch?
What emerging technologies are reshaping content production?
How can creative teams stay ahead in a tech-driven landscape?
These are the questions that our host, Orlando Wood, seeks to answer on this show.
In each episode, we sit down with leaders from media, entertainment, publishing, advertising, and beyond to uncover how they’re leveraging technology to elevate creativity and solve industry-specific challenges.
You can learn more about Koobrik Labs at KoobrikLabs - KoobrikLabs
Podcast Insights
Content Themes
The podcast focuses on the intersection of creativity and technology, featuring themes such as AI in content production, the evolution of artistic mediums, and the role of mentorship in creative careers. Specific episodes include discussions on AI enhancing marketing strategies and how street art and blockchain technology are shaping the art world.
Technically Creative by KoobrikLabs explores how technology and AI are transforming the creative industries.
In a world where creativity and technology increasingly intersect, artists, designers, and storytellers need to embrace new tools to streamline workflows, eliminate inefficiencies, and unlock their full potential.
How can AI enhance the creative process without replacing the human touch?
What emerging technologies are reshaping content production?
How can creative teams stay ahead in a tech-driven landscape?
These are the questions that our host, Orlando Wood, seeks to answer on this show.
In each episode, we sit down with leaders from media, entertainment, publishing, advertising, and beyond to uncover how they’re leveraging technology to elevate creativity and solve industry-specific challenges.
You can learn more about Koobrik Labs at KoobrikLabs – KoobrikLabs
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🎙️ Meet the Man Shaping Hollywood’s Future
In this season finale of Technically Creative, Orlando Wood sits down with Yves Bergquist — Director of the AI & Media Project at USC’s Entertainment Technology Center (where every major studio, from Warner Bros. to Netflix to Sony, collaborates on the future of storytelling), and CEO of Corto AI, a company decoding the narrative DNA of films, ads, and media.
Yves is one of Hollywood’s leading voices in AI — helping the industry understand how technology, data, and culture intersect. But this conversation isn’t just about algorithms or analytics. It’s about stories: the ones that shape audiences, and the ones we tell ourselves.
In a remarkably candid exchange, Yves shares how his work mapping creative data has paralleled his own journey of reinvention — from public failure to personal growth. It’s a rare, human look at how the next wave of creativity will be built on both intelligence and empathy.
🎧 Highlights include:
● How USC’s Entertainment Technology Center is redefining AI for Hollywood
● The “Content Fingerprinting Initiative” — using math to protect IP in generative media
● Corto AI and the narrative DNA of storytelling
● Why Gen Z wants a John Hughes-style revival of “people misbehaving” movies
● What Yellowstone and House of Guinness teach us about storytelling as marketing
● Yves’ personal story of failure, forgiveness, and self-discovery
● Why the next Golden Age of creativity will be the most human yet
🔗 Learn more about USC’s Entertainment Technology Center:https://www.etcenter.org
🔗 Explore Corto AI: https://www.corto.ai
🔗 Visit KoobrikLabs:https://www.koobriklabs.com
🔗 Connect with Orlando:https://www.linkedin.com/in/orlando-wood
📍 Chapters:
[00:00] Introducing Yves Bergquist — data, culture, and storytelling
[04:00] Inside USC’s AI & Media Project
[07:00] The “Content Fingerprinting Initiative” and copyright in the AI era
[12:00] Decoding the narrative DNA of stories
[17:00] Global storytelling trends and the Gen Z renaissance
[25:00] Corto AI and the future of brand storytelling
[34:00] How data and emotion drive creativity
[44:00] Yves’ candid story of failure and redemption
[57:00] Why the future of creativity is deeply human
#TechnicallyCreative #YvesBergquist #USC #EntertainmentTechnologyCenter #CortoAI #AIinHollywood #Storytelling #DataScience #CreativeTechnology #Innovation #FilmIndustry #KoobrikLabs #OrlandoWood
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