The iGaming Channel – iGaming business leaders, tips, strategies and solutions both B2B and B2C
The iGaming Channel - iGaming business leaders, tips, strategies and solutions both B2B and B2C
Podcast Description
The iGaming Channel interviews some of the best businesses in iGaming in their respective fields, including some of the most successful business owners and leaders in the iGaming business.
Listen to the views and professional opinions, on what it takes to run one of the most successful businesses in iGaming.
Learn about the motivation, skill and hard-work required to become one of the best in each iGaming business sector.
Watch how some small businesses have grown from inspirational ideas and hobbies, into global businesses.
Produced by casino marketing agency www.casinomarketing.shop
Podcast Insights
Content Themes
The podcast focuses on critical themes including iGaming sponsorships, media coverage strategies, SEO practices, and content marketing tailored for online casinos and sports betting. Episodes highlight topics such as the impact of celebrity-driven podcasts on audience engagement, the intricacies of securing exclusive betting partnerships, and advanced SEO strategies for better visibility in the iGaming market.
iGaming Marketing by Milton Keynes Marketing explores the business, strategy, and creativity behind successful casino, sportsbook and affiliate brands.
We share expert insights, interviews and tutorials covering iGaming marketing, SEO, PPC, social media, content strategy, and player acquisition.
We also include investment opportunities for investors in iGaming.
Learn how leading casino and sportsbook operators, platforms and affiliates grow traffic, build brand trust, and convert players in a competitive market.
From influencer campaigns to CRM automation and compliance-ready advertising,
Traffic is the lifeblood of iGaming affiliate marketing — but it’s also where most beginners go wrong.
Many new affiliates chase traffic volume without understanding intent, quality, or sustainability. They jump between SEO, social media, paid ads, or third-party platforms hoping one channel will “unlock” results, only to find that inconsistent traffic rarely leads to consistent earnings.
In this short video, I explain how traffic should really be approached in iGaming affiliate marketing, including why no single source works forever, how intent matters more than volume, and why traffic strategy needs to evolve as an affiliate project matures. This isn’t about shortcuts — it’s about mastering fundamentals that compound over time.
Successful affiliates understand that traffic behaves differently across regulated markets. SEO takes time but compounds.
Platform traffic can be fast but fragile.
Paid traffic can scale but introduces risk. Long-term success usually comes from layering traffic sources responsibly rather than relying on one channel alone.
One of the most common mistakes beginners make is copying advanced strategies without the foundations in place. Traffic without trust, structure, or commercial alignment rarely converts — and often damages relationships with affiliate programmes.This video introduces the mindset behind sustainable traffic acquisition and is best understood alongside the deeper breakdown linked below, which explains how to choose the right affiliate programmes, set expectations properly, and build projects that can survive market and platform changes.
Contact my casino marketing agency here:
https://miltonkeynesmarketing.uk/casino-marketing-agency/
🔗 Watch the full video on choosing iGaming affiliate programmes here:https://youtu.be/IBl2o5xjo0U
👉 If you’re serious about iGaming affiliate marketing, understanding traffic properly before scaling content, tools, or spend will save you time, wasted effort, and frustration.
I also run a dedicated iGaming marketing agency working with operators and affiliates across regulated markets, focusing on compliant, long-term traffic strategies rather than short-term spikes or platform dependence.My iGaming marketing agency:https://casinomarketing.shop
Disclaimer
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