Last time Wurqun was on, he was doing €2M a month selling orthopaedic footwear.

Then he shut the store down.

He closed it to go all in on something he could build publicly and stand behind proudly.

He has had cluster headaches every day since he was 10.

Electrolytes helped.

But every powder tasted terrible.

So he built what he believes is the first electrolyte lollipop in the world.

In this week's podcast, Wurqun breaks down the story behind the product, his plans to launch with paid ads and an influencer army, and how he plans to take it into retail.

And the lollipop isn't the real product.

He's got it all mapped out, and in the podcast, he breaks it all down.

TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai.
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CHAPTERS:

00:00:00 – The Q4 Strategy Starts Before Q4

00:05:10 – Turning a Product Into a Community

00:09:02 – Building an Influencer Army

00:14:36 – Finding Influencers That Fit Your Brand

00:19:07 – Why B2B and Retail Matter

00:23:20 – Using Community to Increase LTV

00:27:04 – Why He Shut Down His Dropshipping Brand

00:32:48 – How to Prepare Your Brand for Q4

00:37:03 – How to Build LTV Without Subscriptions

00:41:47 – Planning New Products Months Ahead

00:47:08 – Building the Right Team to Scale

00:52:18 – Why Every Brand Needs an Omni-Channel Strategy

#dubai #podcast #entrepreneur