The SportBusiness Podcast
The SportBusiness Podcast
Podcast Description
The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day. Want to join them? Visit SportBusiness.com or email [email protected] to find out more. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
This podcast focuses on key themes within the sports industry, including media rights, sponsorship deals, event hosting, and sports technology, with episodes featuring in-depth discussions on the International Olympic Committee's leadership changes and new multi-million dollar broadcasting agreements.

The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.
SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.
Want to join them? Visit SportBusiness.com or email [email protected] to find out more.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
Martin Ross joins Catherine Davies to scrutinise the Enhanced Games’ commercial model with still no sponsors or broadcasters announced, but the sale to consumers of ‘supervised medication’ and supplements expected to outstrip revenue from both.
The betting sponsorship market in Brazil also comes under the microscope as Matthew Glendinning provides an overview of a highly volatile but desirable market.
Plus, a court date for ISL and World Aquatics, and sad news for fans of Mongolian yak polo as we bid a fond farewell to IMG’s Trans World Sport.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon MusicandYouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Martin Ross, Matthew Glendinning
Editor: Lumi Lehmuskallio
Sources:
1. Enhanced Games devoid of sponsors, broadcasters
2. Santos cuts short 7K deal by ‘mutual agreement’
3. Betano replaces Pixbet at Flamengo
4. How online betting sponsors made Brazilian football the ultimate FOMO market
5. World Aquatics settles with swimmers in ISL case
6. ISL eyes 2026 return with revised model
Hosted on Acast. See acast.com/privacy for more information.

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