The SportBusiness Podcast
The SportBusiness Podcast
Podcast Description
The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day. Want to join them? Visit SportBusiness.com or email [email protected] to find out more. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
This podcast focuses on key themes within the sports industry, including media rights, sponsorship deals, event hosting, and sports technology, with episodes featuring in-depth discussions on the International Olympic Committee's leadership changes and new multi-million dollar broadcasting agreements.

The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.
SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.
Want to join them? Visit SportBusiness.com or email [email protected] to find out more.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, we pay tribute to a highly-respected and much-loved industry colleague, Matt Cutler, who passed away late last month after a brave battle with cancer.
Ben Cronin and Matthew Williams join to discuss the latest new deals and notable trends in Formula 1 sponsorship as the curtain rises on the 2026 season in Melbourne.
Plus, Martin Ross and Jonathan Rest report from the FT Business of Football Summit, we look at DAZN’s FIBA slam dunk, Apple’s F1 plans and an end to the Enhanced Games sponsorship drought.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Frank Dunne, Matthew Glendinning, Martin Ross, Jonathan Rest, Ben Cronin, Matthew Williams
Editor: Lumi Lehmuskallio
Sources:
- EXCLUSIVE: Etihad lines up McLaren F1 deal
- Barclays enters F1 with Williams, Anthropic signs on
- Cadillac strikes related party deal with TWG AI
- The Global Motorsport Report
- EPL makes long-studied Singapore D2C move
- DAZN nets exclusivity over Fiba’s Courtside 1891
- Apple drives chunky US rights fee uplift for F1
- Enhanced Games: Where’s the commercial injection?
Hosted on Acast. See acast.com/privacy for more information.

Disclaimer
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