The SportBusiness Podcast
The SportBusiness Podcast
Podcast Description
The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day. Want to join them? Visit SportBusiness.com or email [email protected] to find out more. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
This podcast focuses on key themes within the sports industry, including media rights, sponsorship deals, event hosting, and sports technology, with episodes featuring in-depth discussions on the International Olympic Committee's leadership changes and new multi-million dollar broadcasting agreements.

The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.
SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.
Want to join them? Visit SportBusiness.com or email [email protected] to find out more.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Ben Cronin and Jonathan Rest analyse Heineken’s sponsorship wins and losses as the Dutch brewer renews with Formula 1 and faces the end of its decades-long Uefa Champions League partnership.
Martin Ross joins Jon to parse the third-quarter financial results of TKO, parent company of UFC, WWE, IMG and hospitality giant On Location.
We also look at record Game 7 audiences from MLB’s World Series, Atlético Madrid’s Canadian franchise securing its place in a snowy CPL final and modern pentathlon piracy!
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon MusicandYouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Ben Cronin, Jonathan Rest, Martin Ross
Editor: Lumi Lehmuskallio
Sources:
1. Heineken boosted by F1 renewal ahead of expected UCL loss
2. AB InBev poised to land Uefa beer category deal
3. RFP beefs up partnerships unit as first sponsor nears
4. Seasonality prompts TKO’s third-quarter revenue drop
5. Blue Jays’ heartache pulls in huge Sportsnet ratings
Hosted on Acast. See acast.com/privacy for more information.

Disclaimer
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