The Drafting Table
The Drafting Table
Podcast Description
After a decade of investing in enterprise software, I've noticed something fascinating: While everyone talks about becoming a founder someday, almost no one discusses the tactical skills you need to master before making that leap.
That's why I'm launching "The Drafting Table" – a podcast and content series dedicated to uncovering the tactical skills that separate successful operators and founders from those stuck in the dreaming phase.
Podcast Insights
Content Themes
The podcast focuses on tactical skills crucial for successful startups, covering themes like product marketing strategies and operational frameworks. For example, one episode discusses effective product launch strategies with Natalie Marcotullio, highlighting the importance of multi-week campaigns and user-centric messaging. Another episode features David Politis, who emphasizes building an operating rhythm for alignment within startups, addressing the importance of regular team communication and company-wide goals.
After a decade of investing in enterprise software, I’ve noticed something fascinating: While everyone talks about becoming a founder someday, almost no one discusses the tactical skills you need to master before making that leap.
That’s why I’m launching “The Drafting Table” – a podcast and content series dedicated to uncovering the tactical skills that separate successful operators and founders from those stuck in the dreaming phase.
Product-led growth (PLG) isn’t just a switch you flip, it’s a strategy that only works when layered with thoughtful go-to-market. David Dorman VP Growth / Self-Service at Grafana Labs, joins The Drafting Table to share what it really takes to scale Product-Led Growth inside a modern SaaS company.
In this episode, Jessica Lin and David break down:
✅ Why great PLG starts with a product that actually speaks for itself
✅ The playbooks Grafana borrowed and rewrote, from DigitalOcean
✅ How to balance top-down sales with bottom-up adoption
✅ The biggest mistakes founders make with community and activation
✅ Why the best growth strategies still start with talking to your users
David gets into the brass tacks of funnel segmentation, onboarding personalization, nurture strategies, and building champions in the enterprise. If you’re trying to build a self-serve motion without losing sight of your end user, this one’s packed with lessons you’ll want to revisit.
🎧 Subscribe for more conversations like these.
#ProductLedGrowth #GoToMarket #SaaSFounders #DeveloperMarketing #OpenSourceGrowth
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