Have you ever wondered how to land your first non-executive director  role? 

In this episode of The Boardroom Path, host Ralph Grayson is joined by Sarah Pierman, the CEO of Dynamic Boards. A NED herself since the age of 29, Sarah shares her fascinating journey from a career in finance to disrupting the board recruitment industry. She explains how the traditional NED market is “broken” by nepotism and expensive, exclusive platforms, and reveals her vision for making UK boards the most dynamic in the world.

Sarah breaks down the different types of board roles—from public companies to startups and charities—and offers practical advice on how aspiring NEDs can find their ideal fit. She provides key insights on demonstrating “board readiness” and how to craft a value proposition that goes beyond a standard executive CV. 

Listen in to discover how to navigate the NED landscape and become a thoughtful, effective, and empowered board member.

• (00:00) – Welcome to The Boardroom Path
• (01:12) – Meet Sarah Pierman: CEO of Dynamic Boards
• (04:28) – Challenges in the NED Marketplace
• (05:30) – Vision and Mission of Dynamic Boards
• (10:50) – Future NEDs and Training Initiatives
• (12:52) – The Importance of Board Diversity
• (21:33) – Advice for Aspiring NEDs
• (23:21) – Structuring Early Stage Boards
• (33:59) – Skills and Trends in Board Membership
• (43:29) – Final Thoughts

Sarah Pierman: Sarah is the CEO of Dynamic Boards, a data-led advertising platform she launched in 2020 to make it easy and free for people to find and apply for NED roles. She became a non-executive director at 29 and has served on the boards of a specialist bank, a home care franchise, and a banking software provider.

Ralph Grayson: Ralph Grayson is a Partner in the Board Practice at Sainty Hird & Partners, bringing extensive experience in board-level recruitment, assessment, and advisory services. With a deep understanding of the corporate governance landscape, Ralph specialises in guiding senior executives as they transition into impactful boardroom careers. His thoughtful approach, combined with a passion for developing effective leaders, enables him to facilitate insightful conversations that equip aspiring and newly appointed Non-Executive Directors with the tools they need to succeed. Through The Boardroom Path, Ralph leverages his extensive professional network and expertise to empower listeners on their journey into the boardroom.

What You’ll Learn in This Episode:

• Why the traditional non-executive director (NED) market is “broken” and how Dynamic Boards is fixing it by offering free, open access to board vacancies.
• The difference between working with a search firm and an advertising platform like Dynamic Boards and how they help organisations find new talent pools.
• How to determine if you are “board ready” by understanding the key traits of an effective non-executive director, like being able to stand back and see the bigger picture.
• The crucial importance of getting a mix of diverse skills, ages, and backgrounds on a board to drive business growth and innovation.
• Practical tips for aspiring NEDs on how to think about their board value proposition and what to look for when choosing a board to join.

Action Points:

1. Assess Your Board Readiness: Before you start applying for NED roles, take time to evaluate your skills and experience. Ask yourself if you can stand back and see the bigger picture and if you are comfortable with high-level strategic decisions. Your value proposition isn’t just about your executive career; it’s about demonstrating integrity, wisdom, and the ability to work hard for the board.
2. Don’t Be Afraid to Challenge: When you’re in a board meeting, don’t be afraid to ask questions, even if you think they might seem “dumb”. Sarah Pierman notes that if you are thinking it, it’s likely others are too. This shows that you are an engaged and thoughtful non-executive director.
3. Build Your Board-Ready CV: Your executive CV is not a non-executive CV. Make sure you curate your experience to highlight your exposure to top-level decision-making and strategic thinking. Include any advisory or steering group experience to demonstrate your comfort in a boardroom setting.
4. Look Beyond the Job Spec: When you’re searching for roles, don’t take the job advert as “gospel”. Do your own research on the board’s existing members and look for where you can add value or fill a skill gap. This proactive approach shows you have the critical-thinking skills needed for a board role.
5. Network and Learn: Connect with other non-executive directors in your network and learn from their experiences. Sarah Pierman also recommends using resources like podcasts and videos from communities like Dynamic Boards to understand the role and decide if it’s the right fit for you.

The Boardroom Path is the essential podcast for aspiring and newly appointed Non-Executive Directors (NEDs) navigating the journey from executive leadership to the boardroom. Hosted by Ralph Grayson, partner at Sainty Hird & Partners, each episode offers insightful conversations with industry leaders, seasoned board directors, and governance experts. Our guests share practical strategies, valuable perspectives, and actionable advice on how to effectively transition into board roles, maximise your impact, and build a rewarding NED career. 

Subscribe now, and take your first confident step along The Boardroom Path.

Learn more about Sainty Hird & Partners at saintyhird.com