CEO’s Unscripted
Podcast Description
Real Talk. Real Growth. Real Results in the Mid-Market
Jane Gentry consulted in enterprise for 20 years. And, after being a CEO in a mid-sized company, she realized why they say it is loneliest at the top. Mid-market CEOs learn their craft through trial and error or by reaching outside their organization for help.
She launched CEOs Unscripted as a bi-weekly podcast by mid-market CEOs for mid-market CEOs. Our purpose is to provide insight into the unscripted, unfiltered journeys of CEOs and Founders as they talk about their wins, losses, lessons and playbooks for growing and scaling their organizations. There is no better forum than learning from your peers.
Podcast Insights
Content Themes
The podcast explores themes relevant to mid-market leadership, including crisis management, company culture, and vulnerability in leadership. Specific episodes delve into topics such as resilience during financial turmoil, disciplined execution in scaling businesses, and the importance of asking for help. Notable examples include episodes like From Crisis to Comeback, which highlights leadership lessons from the fast-food industry.

Real Talk. Real Growth. Real Results in the Mid-Market
Jane Gentry consulted in enterprise for 20 years. And, after being a CEO in a mid-sized company, she realized why they say it is loneliest at the top. Mid-market CEOs learn their craft through trial and error or by reaching outside their organization for help.
She launched CEOs Unscripted as a bi-weekly podcast by mid-market CEOs for mid-market CEOs. Our purpose is to provide insight into the unscripted, unfiltered journeys of CEOs and Founders as they talk about their wins, losses, lessons and playbooks for growing and scaling their organizations. There is no better forum than learning from your peers.
What does it really take to scale from $60M to $500M without turning your company into a bureaucracy? In this candid conversation, Troy Place (CEO, Place Services Inc.) and host Jane Gentry unpack the unsexy fundamentals behind year-over-year $100M growth: fast decision-making, quality that the customer defines, ruthless focus on profitability, hiring well, and operationalizing culture you can feel.
You’ll learn:
- Why a poor decision beats no decision—and how indecision quietly kills growth
- The exact fundamentals Troy returns to: sell profitably, deliver consistent quality, hire right people/right seats
- How PSI applies EOS (the real-world, non-dogmatic version) and a one-page Proven Process
- Practical ways to operationalize culture (new-hire lunches, values-based reviews, peer “praise cards”)
- How CEOs avoid becoming the decision bottleneck and build a true decision matrix
- Why shiny objects (and premature “college-level” process) derail teams still learning basics
- Building leadership capacity while raising nine kids and aiming for a 100-year company
If you’re a mid-market CEO or operator, this is a playbook for durable growth—no fluff, just what works.
📌 Guest: Troy Place, CEO, Place Services Inc. (nationwide commercial & industrial construction; GC + 12 in-house trades)
🎙 Host: Jane Gentry — CEOs Unscripted
Chapters:
00:00 Growth snapshot: $60M → $500M (2018–2024) & the case for fundamentals
02:38 Show intro & why mid-market leadership is lonely
03:08 Troy’s backstory: 3rd-gen carpenter → founder during a recession
06:17 What PSI does: GC + 12 in-house trade divisions, nationwide
08:19 EOS in practice & the one-page Proven Process
11:44 Breaking growth ceilings; the single non-negotiable (fundamentals)
13:53 The CEO as (former) bottleneck: discipline, accountability & letting teams fix it
16:00 Decision rights & empowering without punishing mistakes
18:08 “A bad decision > no decision” (and why indecision kills)
21:38 The CEO’s job: decisions, fundamentals & culture you can feel
25:33 Operationalizing culture: new-hire lunches, values-based reviews
30:23 Peer praise cards & reinforcing the right behaviors
31:59 Planning for durable growth; learning from outsiders
33:42 Bootstrapping leadership: advisors, books, podcasts, Vistage
36:16 Growing the leader as the company scales
41:43 When EOS goes wrong: college-level process for elementary-level teams
44:39 Shiny object syndrome & long-tail costs
45:21 The fundamentals: profit first, quality every time, right people/right seats
48:50 What he’s reading & advisory boards
50:18 Early lessons from dad: “figure it out” mindset
51:41 Message to young leaders: learn to grind
52:10 Wish I’d done earlier: build an advisor bench
53:29 Getting unstuck: borrow other points of view
55:21 Motivation: build a 100-year company
56:46 Wrap
Book Referred in the Podcast: https://www.amazon.in/Game-Changing-Advisory-Boards-Leveraging-Sustainable-ebook/dp/B00CJH8DGK
Host: Jane Gentry – https://www.linkedin.com/in/janemgentry/
Guest: Troy Place – https://www.linkedin.com/in/troy-place-3b480242/

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