Brand. Bank. Build.
Brand. Bank. Build.
Podcast Description
A podcast about the importance of finance and marketing in building a business.
Join CFO Karen Stephen and CMO Terra Milo for conversations about how to build a strong brand and a healthy bank account. Together, they have over 25 years of growing and advising businesses.
Podcast Insights
Content Themes
The podcast delves into essential subjects like pricing strategies, brand development, and financial health with episodes that include actionable insights on competitor analysis, customer consultations, and strategies for adjusting prices based on demand, focusing on practicality and real-world applications.
A podcast about the importance of finance and marketing in building a business.
Join CFO Karen Stephen and CMO Terra Milo for conversations about how to build a strong brand and a healthy bank account. Together, they have over 25 years of growing and advising businesses.
CFO Karen and CMO Terra explore the pivotal role of money mindset in business growth. With over 25 years of experience in finance and marketing, they discuss four key money mindset archetypes: the hoarder, the avoidant, the worshiper, and the status seeker.
Karen shares how these mindsets affect business decisions and gives practical strategies for shifting toward a more productive money mindset.
The episode aims to help listeners identify their money archetype and take actionable steps to improve their financial decisions, ultimately fostering a more sustainable business. Additionally, they touch on the challenges of financial advice within the industry and the importance of individualized financial education.
Get access to Karen’s Money Mindset Reset here https://karen-stephen.thrivecart.com/money-mindset-reset/
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00:00 Introduction to Brand Bank Build Podcast
00:50 Understanding Money Mindset
02:19 The Avoidant Money Mindset
03:29 The Hoarder Money Mindset
05:30 Bootstrapping and Business Growth
09:56 Gender Differences in Business Funding
18:25 The Worshiper and Status Seeker Archetypes
21:14 Impact of Money Mindset on Business Decisions
25:29 Understanding Financial Shame
25:53 The Complexity of Finance
26:45 Decoding Financial Communication
27:47 Challenges for Financial Avoidants
29:07 The Need for Transparency in Finance
32:52 The Role of Technology in Finance
33:31 Empowering Self-Investment
37:19 Adapting Business Decisions to Money Archetypes
41:50 Continuous Money Mindset Work
43:42 Conclusion and Next Steps
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