The 5% Club

The 5% Club
Podcast Description
Reservation Agreement Solutions to help buyers and seller, along with estate agents in the process of moving homes in the UK
Podcast Insights
Content Themes
The podcast focuses on topics related to real estate transactions, reservation agreements, and market dynamics in the UK housing sector. Example episodes include conversations on how Balgores uses Gazeal Reservation Agreements to enhance client protection and the emotional journey of home movers, as well as discussions around human connection in a digital service environment.

Reservation Agreement Solutions to help buyers and seller, along with estate agents in the process of moving homes in the UK
In this insightful episode of the 5% Club Podcast, Bryan Mansell sits down with Alex Knight, co-founder of Knight Edmonds, to uncover the impact of Gazeal’s Reservation Agreement on their success.
From day one, Knight Edmonds embedded Gazeal into their business model, not as a bolt-on, but as a core value proposition. Alex shares the story of why they chose not to go it alone, the power of Gazeal’s independence, and how reservation agreements have helped them reduce fall-through rates, eliminate fee negotiations, and close hundreds in reclaimed listings.
They explore:
- Why timing is everything when introducing a reservation agreement
- How transparency and independence build trust with buyers and sellers
- Why Knight Edmonds has never had a negative review following a reservation agreement payout
- Practical advice for agents who want to make this work
Whether you’re sceptical, curious, or ready to take action, this episode is packed with proof, strategy, and the kind of honesty that estate agency needs.
Listen now and rethink how you secure your pipeline.

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