Just Curious…

Just Curious...
Podcast Description
“Just Curious…” is a podcast about image, reputation and communications. Hosted by The PR Network’s co-founders George Blizzard and Nicky Regazzoni, the show is aimed at a senior business and comms leader audience. It explores all aspects through frank conversations with leading personalities across the worlds of business, sport, marketing and PR. Nicky and George have spent 20 years building a phenomenal network of leaders and in this series, they'll be sharing their unique stories. Curiosity means ‘care’ in Latin, and The PR Network is known for caring deeply about everyone in its network. Each episode features personal journeys and expert insights, and the whole series is packed with incredible tips for building, sustaining and repairing reputations.
Find The PR Network online at www.thepr.network or follow us on LinkedIn or Instagram. You can also connect with Nicky Regazzoni and George Blizzard on LinkedIn.
Podcast Insights
Content Themes
The podcast delves into themes of personal journeys and expert insights related to reputation management, communication strategies, and public perception. Episode examples include discussions with athletes like Dwain Chambers who shares his redemption story and insights into navigating media scrutiny, alongside topics such as the impact of branding in sports and business communications.

“Just Curious…” is a podcast about image, reputation and communications. Hosted by The PR Network’s co-founders George Blizzard and Nicky Regazzoni, the show is aimed at a senior business and comms leader audience. It explores all aspects through frank conversations with leading personalities across the worlds of business, sport, marketing and PR. Nicky and George have spent 20 years building a phenomenal network of leaders and in this series, they’ll be sharing their unique stories. Curiosity means ‘care’ in Latin, and The PR Network is known for caring deeply about everyone in its network. Each episode features personal journeys and expert insights, and the whole series is packed with incredible tips for building, sustaining and repairing reputations.
Find The PR Network online at www.thepr.network or follow us on LinkedIn or Instagram. You can also connect with Nicky Regazzoni and George Blizzard on LinkedIn.
In this episode of Just Curious, hosts Nicky Regazzoni and George Blizzard sit down with Sarah Waddington CBE, a powerhouse in the PR and communications industry. A seasoned leader, activist, and interim CEO of the PRCA, Sarah shares her journey from agency founder to industry advocate. She opens up about her leadership evolution, the importance of professional development, and the systemic issues affecting PR, particularly the gender imbalance highlighted in the CIPR’s “Missing Women” study, which she developed with husband Stephen Waddington through their consultancy, Wadds,Inc.
Sarah also discusses Socially Mobile, the initiative she co-founded with Stephen to improve socio-economic diversity in PR, and how it’s creating a new generation of diverse leaders. She delves into the challenges of hybrid work, inclusivity, and the role of social media in shaping reputations, both as a tool for opportunity and a source of controversy.
As the interim CEO of the PRCA, Sarah outlines her vision for industry advocacy, pushing PR professionals to be seen as strategic business partners as opposed to PR being an afterthought in marketing. She talks candidly about procurement challenges, reputation management, and how organisations must address real issues rather than applying PR as a quick fix.
With her characteristic passion, Sarah champions change, diversity, and better industry standards. This is an insightful conversation about leadership, resilience, and the future of PR, one that any communications professional won’t want to miss.
Find The PR Network online at www.thepr.network
LinkedIn: @theprnetwork
Instagram: @prnetwork
Connect with Nicky Regazzoni on LinkedIn
Connect with George Blizzard on LinkedIn

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