I’m pretty sure YUNS is my favorite company. A lot of time in my life has been dedicated to thinking about tools and hardware. When I ran the fabrication shop in Grad School, when I worked at Situ Fabrication, when I was co-founder of Lowercase and spent my days in the factory, and now with Offsite, tools and hardware have occupied an excessive amount of my brain capacity. So, when Kelly had a pop-up two summers ago at my local coffee shop (previously hers as well, shoutout Rita & Maria!), and I came across her unbelievable collection of tools, it embedded in my brain and I haven’t been able to stop thinking about it. Every hardware store that I walk by I want it to be a Yuns. Every cool tool I come across I want to send to her. I love the concept, I love the brand, and Kelly is so rad.

I was very curious what it was like to build a company in the hardware space – one that is comically masculine, notoriously consolidated, and honestly, just feels old and tired. Kelly was kind enough to sit down with me and lay out how YUNS came to be, how she thinks of a hardware store, and her vision of the future for YUNS and hardware in general.

I hope you enjoy this one as much as I did! Please share and subscribe, and don’t forget to give Yuns a follow and support the people building better things.

-BV

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