In this episode, Jeremy and Catrin explore Rebel Ideas by Matthew Syed, reflecting on how its themes of cognitive diversity and constructive challenge apply directly to pricing teams. They unpack the idea that diversity of thought rather than background alone can drive innovation, and they share personal stories of when uniform thinking held back progress.

From project team dynamics to the impact of power structures, they explore why pricing professionals often reach similar solutions, and how broadening input from across disciplines and industries can lead to better outcomes. Catrin draws parallels between literature and analytics, while Jeremy questions whether a lack of differing perspectives has led to stagnation in pricing innovation.

This is an honest and practical conversation about creating space for alternative views, learning from others outside the pricing bubble, and presenting ideas more effectively to diverse audiences.

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