Price Writer Podcast
Price Writer Podcast
Podcast Description
Welcome to the Price Writer Podcast, presented by Price Writer, a leader in insurance pricing and training. Join us as we explore the world of insurance literature, offering insights, analyses, and discussions on pivotal books that shape our industry. Whether you're an insurance professional or simply curious about the field, our episodes provide valuable perspectives to enhance your knowledge.Hosted by Jeremy Keating, the Price Writer Podcast is brought to you by Price Writer, a learning and development company supporting over 190 members from 70+ insurance providers. Our work helps pricing professionals grow their careers through expert insights, practical training, and a strong industry network.Find out more at pricewriters.com
Podcast Insights
Content Themes
The podcast focuses on key themes within the insurance industry, such as data analytics, pricing strategies, and the future of insurance technology. Recent episodes analyze topics like the integration of AI in pricing practices, ethical dilemmas in insurance, and innovations in portfolio management, with episodes featuring discussions on works like 'A Risky Business' and 'Blue Ocean Strategy'.

Welcome to the Price Writer Podcast, presented by Price Writer, a leader in insurance pricing and training.
Join Jeremy Keating and Catrin Townsend as they explore the world of insurance literature, offering insights, analyses, and discussions on pivotal books that shape our industry. Whether you’re an insurance professional or simply curious about the field, our episodes provide valuable perspectives to enhance your knowledge.
PriceWriters transforms pricing professionals into the most respected leaders in insurance. Find out more at pricewriters.com
In this special World Book Day episode of the Price Writers Podcast, Catrin Townsend turns the tables on Jeremy Keating to explore the story behind his award-winning book, Price Writer: Nine-Step Method to Becoming a Highly Successful General Insurance Pricing Leader.
Jeremy shares why he felt compelled to write a practical leadership book for general insurance pricing professionals, not another maths-heavy textbook, but a hands-on guide to strategy, governance, data, modelling, deployment and team capability.
They discuss:
- Why most pricing roles are far more than just technical modelling
- How the Nine-Step framework was developed (and why it couldn’t be five!)
- The challenges of writing about modelling without using equations
- Why deployment sits at the heart of pricing success
- And the responsibility pricing leaders have to real end customers
Jeremy also reveals his unusual writing process (it involves running 10Ks), reflects on the book’s global reception and awards, and shares what he would update if he were writing it today.
If you’re a pricing professional, or aspiring to lead in insurance, this episode gives you insight into the thinking behind one of the most talked-about books in the field, and how to apply its ideas in your own career.

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