Idea to Empire with BYO
Idea to Empire with BYO
Podcast Description
Real stories, Real Strategies, Real success.
Building a business in Nigeria is not for the faint-hearted. Idea to Empire brings you real, experience-driven insights from top founders, entrepreneurs, and industry leaders who have navigated and scaled successfully in Nigeria's unique landscape.
Hosted by Bola Yinka-Obebe, each episode discusses real life experiences of the entrepreneurs and business survival strategies that actually work- beyond theory.
If you're ready to turn your ideas into empires, hit follow and start listening.
Podcast Insights
Content Themes
The podcast covers a variety of themes including entrepreneurship, business scaling, and personal development in Nigeria's challenging economic landscape. Episodes focus on practical insights and real-life success stories, like Oluseun Olawore's journey from automotive passion to founding Nigeria's first sports car company, and Ronke Bamgbade’s experience in scaling her hospitality business from one wine bar to a chain of three. Specific topics discussed include the undervaluation of mechanics, training skilled artisans, and the importance of customer experience.
Idea to Empire is where African entrepreneurship meets identity, creativity and honest conversations. Host Bola Yinka-Obebe sits with founders and creators to explore their journeys—the fears, lessons, culture and clarity behind building in today’s Africa. Real stories, real growth, imperfect and human. New episodes weekly.
What if creativity wasn’t just about expression but about impact, strategy, and legacy?In this episode of Idea to Empire, I sit with Jay Chukwuemeka, entrepreneur, creative strategist, and partner at Imaginarium Marketing Communication, to unpack why storytelling is one of the most powerful business tools in Africa today.We discuss:Why creativity is a serious business weaponHow poverty reshapes financial disciplineCreativity vs partnerships, what really scales brandsBuilding legacy through brand narrativesRaising children without erasing the lessons that built usTurning ideas into lasting influenceWith over two decades shaping campaigns across Africa, Jay shows that great brands aren’t built on vibes, they’re built on strategy.Watch, learn, and rethink creativity.PODCAST LINKS- Watch more on YouTube: https://youtube.com/playlist?list=PLbv68HLyt30UFxZNlwCR8GboEQOZSkkw3&si=ozSilBZxKYX1AVaj- Listen on Spotify: https://open.spotify.com/show/5jxKJw0iFz7WgkEYI34qPT- Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/idea-to-empire-with-byo/id1802606748- Listen on Youtube Podcasts: https://youtube.com/playlist?list=PLbv68HLyt30X9rz-QDIPT-EZuy21ngTJs&si=hJ6kdjjvVlhWTL88FOLLOW THE HOST:- Instagram: https://www.instagram.com/bolayinkaobebe | https://www.instagram.com/idea2empirepod/- TikTok: https://www.tiktok.com/@bolayinkaobebe- Twitter: https://x.com/bolayinkaobebe- LinkedIn: https://www.linkedin.com/in/bolayinkaobebeLike, Comment & Subscribe for More Business Insights!
Disclaimer
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