Moral Footprint
Moral Footprint
Podcast Description
Modern life's pursuit of endless growth is pushing us to the brink, where personal burnout mirrors planetary overshoot. MORAL FOOTPRINT, hosted by behavioural scientist Jeni Miles, explores how we can live and work within Earth’s limits.
Covering climate action, post-growth economics, modern motherhood and systems change, Season One maps our relationship with power, privilege and planetary boundaries.
Blending behavioural science & business, Jeni tackles key questions: How do we move beyond growth? How can we unlearn overconsumption and transform extractive systems?
Launching March 2025! 🌱
Podcast Insights
Content Themes
The podcast covers critical themes such as climate action, post-growth economics, modern motherhood, and systems change. Episodes delve into topics like corporate sustainability failures, the impacts of decolonizing design, and the intrinsic connections between personal burnout and environmental overshoot, with specific discussions on frameworks like matereality and indigenous knowledge.
Jeni Miles explores how we can realign life and work within ethical & ecological boundaries.
MORAL FOOTPRINT covers climate action, post-growth economics, modern motherhood & systems change, mapping our our relationship with power, privilege and Earth’s limits.
Blending behavioural science & business, Jeni tackles key questions: How do we move beyond growth? How can we unlearn overconsumption and transform extractive systems?
Learn more at JeniMiles.com
Jeni Miles speaks with Lilli Graf, founder of IMMA Collective, about why climate resilience begins with how you make a living. Drawing on regenerative business principles and antifragility, Lilli explains how solopreneurship, community and redefining ”enough” can help purpose-driven professionals build careers that don't just survive uncertainty, but grow stronger because of it.
KEY TAKEAWAYS:
- Identify the single biggest lever for personal resilience: Lilli found that, of work, finances, location, family and community, how you make a living has the greatest impact.
- Distinguish resilience from antifragility — bouncing back versus growing stronger through stress, drawing on Nassim Taleb's Antifragile.
- Apply the barbell strategy to career risk: keep 80% secure and channel 20% into high-conviction experimentation.
- Reframe scarcity as a learnt capitalist mindset, and define your own version of ”enough” rather than chasing endless growth.
- Build community as infrastructure — solopreneurs who connect and collaborate become ”antifragile forests” rather than isolated trees.
- Recognise that failure only happens if you stop trying; fast, cheap failures are how regenerative businesses redesign themselves.
- Prioritise the quality of relationships over scale, especially as AI reshapes how solo businesses are built and differentiated.
TIMESTAMPS:
00:00 — Introduction: realigning careers towards a resilient, regenerative future
01:18 — Leaving a stable corporate job to follow climate resilience
04:27 — From freelancing to founding IMMA Collective
07:41 — Realising climate resilience is personal, not just organisational
10:00 — How you make a living is the biggest lever for resilience
10:27 — Resilience vs antifragility: lessons from Nassim Taleb
13:21 — AI, English as a third language, and levelling the playing field
14:03 — What working in climate resilience looks like in practice
16:48 — The barbell strategy: 80% safe, 20% high-conviction risk
19:52 — The ”Robin Hood strategy” for funding purpose-led work
20:58 — Redefining ”enough” and challenging scarcity mindsets
23:35 — Why Lilli turned down outside investment
26:53 — IMMA as a food forest, not a monoculture startup
30:34 — Can existing businesses shift towards regenerative models?
33:26 — Coping with the emotional weight of systemic change
39:27 — Advice for anyone considering the leap into solopreneurship
41:25 — Closing thoughts and thanks
ABOUT THE GUEST:
Lilli Graf is the founder of IMMA Collective, a global community helping purpose-driven solopreneurs build sustainable client pipelines. Her background is in service design, working previously with major London design agencies on venture building.
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🔗 Want more? Follow Jeni on LinkedIn: https://www.linkedin.com/in/jenifisher/
Subscribe to the Moral Footprint Substack: https://moralfootprint.substack.com/
RESOURCES:
Antifragile by Nassim Nicholas Taleb: https://en.wikipedia.org/wiki/Antifragile_(book) — the book behind Lilli's barbell strategy and antifragility thinking
Love & Order (Eliza Yvette Esquivel): https://www.love-and-order.com/ — foresight and Protopian leadership practice for visionary organisations
SporeSight: https://www.sporesight.co/ — Jess's work applying fungi-inspired thinking to regenerative futures
Elise Ford: https://www.linkedin.com/in/elise-ford-59a75157/ — specialist in polarisation and collaborative leadership capacity
Caroline Harris: https://uk.linkedin.com/in/caroline-harris-7a791117 — IMMA member helping people clarify their next career step
Radhika Bhatt: https://www.linkedin.com/in/radhika-bhatt/ — IMMA member specialising in freelance and solopreneurship clarity
Work With Source by Tom Nixon:
https://tomnixon.co.uk/
Inner Development Goals: https://www.innerdevelopmentgoals.org/
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