Lab Grown Marketing
Podcast Description
What if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies.
For over a decade, we’ve partnered with LinkedIn's experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break down what really drives growth.
Join Peter Weinberg and Jon Lombardo each week as we explore proven, lab-backed tactics to help marketers thrive in today’s landscape.
Podcast Insights
Content Themes
Focuses on B2B marketing principles, consumer research, and growth tactics with episodes exploring evidence-based strategies, cost-effective research methods, and the role of LinkedIn in modern marketing efforts.
What if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies.
For over a decade, we’ve partnered with LinkedIn’s experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break down what really drives growth.
Join Peter Weinberg and Jon Lombardo each week as we explore proven, lab-backed tactics to help marketers thrive in today’s landscape.
With so much rage bait in the world, sometimes you just can’t resist clapping back. This week, consider us sufficiently rage baited because we’re taking on Scott Galloway’s latest remarks and marking him as public enemy #1. Galloway recently went on a podcast to claim that “brand is dead.” But Jon and Peter wonder if he’s actually just brain-dead or just taking a note from the Elon Musk playbook of how to get attention (and piss people off). They break down Galloway’s ridiculous comments, explain how brand is more alive than ever, and commiserate over the overtly obvious attention signaling.
Peter and Jon also explain why the 60-40 rule of lead generation is outdated. They reveal how only 5% (not 40%) of buyers are in the market to buy at any given time and use their million-dollar data to show why it’s time to revise the rule. And later, they explain why memory generation is the #1 thing you can do to generate leads.
Plus, in this week’s synthetic salon, Jon and Peter consult their dear artificial friend, Barren Wuffet*, to see if brand is actually dead. Spoiler alert: It’s not.
*Our legal team would like to note that any likeness to Warren Buffet is purely coincidental.
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