Lab Grown Marketing
Podcast Description
What if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies.
For over a decade, we’ve partnered with LinkedIn's experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break down what really drives growth.
Join Peter Weinberg and Jon Lombardo each week as we explore proven, lab-backed tactics to help marketers thrive in today’s landscape.
Podcast Insights
Content Themes
Focuses on B2B marketing principles, consumer research, and growth tactics with episodes exploring evidence-based strategies, cost-effective research methods, and the role of LinkedIn in modern marketing efforts.
What if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies.
For over a decade, we’ve partnered with LinkedIn’s experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break down what really drives growth.
Join Peter Weinberg and Jon Lombardo each week as we explore proven, lab-backed tactics to help marketers thrive in today’s landscape.
Most ads aren’t ignored because they’re bad. They’re ignored because they assume attention that doesn’t exist.
The real problem isn’t a “worst-case scenario” — it’s the default one.
In this episode, Jon and Peter break down why modern advertising must be designed for half a second, sound off, mid-scroll. They unpack the picture superiority effect, why visuals are processed up to 20x faster than text, and why branding is mandatory while messaging is optional — no matter how smart your copy sounds in a deck.
From Renaissance garb to Geico geckos, the guys explore why distinctive visual assets outperform clever words, why most marketers massively underinvest in imagery, and how AI-generated visuals are already beating human-made ads on clicks and purchase intent. If your ads only work when people pay attention, they’re not really working.
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