Lab Grown Marketing
Podcast Description
What if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies.
For over a decade, we’ve partnered with LinkedIn's experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break down what really drives growth.
Join Peter Weinberg and Jon Lombardo each week as we explore proven, lab-backed tactics to help marketers thrive in today’s landscape.
Podcast Insights
Content Themes
Focuses on B2B marketing principles, consumer research, and growth tactics with episodes exploring evidence-based strategies, cost-effective research methods, and the role of LinkedIn in modern marketing efforts.
What if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies.
For over a decade, we’ve partnered with LinkedIn’s experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break down what really drives growth.
Join Peter Weinberg and Jon Lombardo each week as we explore proven, lab-backed tactics to help marketers thrive in today’s landscape.
If you aren’t standing out, you’re blending into the competition.
So, how can you ensure you’re creating distinctive brand assets that stay top-of-mind in buyers everywhere? Jon and Peter break down the data behind what makes brands memorable— and explain how to analyze the numbers to guarantee your assets leave a lasting impression. Why are brands like McDonald's, Liberty Mutual, and Apple so successful at what they do? And what are the top mistakes your creative team is probably making when it comes to branding?
Then, the guys chat with the Pocket Professor to glean some foolproof tactics to measure and manage your distinctive brand assets before getting into the weeds about which specific parts of a brand consumers actually remember most. And hint: it’s not what you think.
02:06 From the Feed- Art Imitates Life (and Distinctive Branding)
04:57 Mental Model- Distinctive Brand Assets
12:25 Synthetic Salon- What Makes a Brand Memorable?
21:08 Million Dollar Data- AI and the Future of Brand Marketing
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