Founders Club
Founders Club
Podcast Description
Founders Club is the go-to podcast for entrepreneurs, visionaries, and startup leaders who are shaping the future of business. Each episode dives deep into the journeys of ambitious founders, uncovering the strategies, challenges, and mindset shifts that fuel their success. Whether you're scaling your startup, looking for fresh insights, or seeking inspiration from industry pioneers, Founders Club delivers unfiltered conversations with those who’ve been in the trenches and come out on top. Tune in for practical wisdom, bold ideas, and the real stories behind building something great.
Podcast Insights
Content Themes
The podcast focuses on entrepreneurship, business strategies, and personal journeys, exemplified in episodes like The Juice Box Bra featuring Susannah Wheatcroft, where topics include the challenges of running a creative business, the importance of community engagement, and unique marketing strategies. Episodes explore a range of industries from fashion to technology, showcasing the diverse paths of founders.
Founders in Jeans is your backstage pass to the real stories behind building a business. Hosted by Emily Jean, this podcast brings you casual, candid conversations with entrepreneurs, visionaries, and startup leaders who are reshaping the future of work and life. Forget the pitch-deck polish—this is where founders kick off their heels (or sneakers) and get real about the messy middle, unexpected pivots, and mindset shifts that actually make things work. Whether you’re growing your own venture or just love hearing how great ideas get off the ground, Founders in Jeans delivers all that and more.
Can you really build a personal brand on LinkedIn while working a full-time 9-to-5? Raina Das did exactly that, quietly building her personal brand after work until it turned into 150+ brand deals, 25,000 LinkedIn followers, and three sponsorship deals in a single week. No hustle-porn, no chasing followers, no quitting her day job.
In this episode of Founders in Jeans, Raina shares her honest playbook for personal branding and LinkedIn growth: how she builds content in one calendar-blocked hour a day, why she quit LinkedIn 20–30 times before it finally clicked, and the mindset shift that took her from chasing followers to building a real community.
We also get into what most founders and marketers get wrong about marketing, the difference between a good brand collab and a strategic one, and why consistency (not perfection) is what actually grows a personal brand.
If you’re a founder, creator, marketer, or anyone trying to build a personal brand on LinkedIn or Instagram while holding down a full-time job — this one’s for you.
In this episode you’ll learn:
- How to build a personal brand on LinkedIn while working full-time
- A realistic 1-hour-a-day content routine (and the “inspo bank” trick)
- How to land brand deals and sponsorships as a creator
- Community vs. followers — what actually builds a sustainable brand
- What founders get wrong about marketing
- How to stay consistent and beat content burnout
TIMESTAMPS
00:00 – Intro
03:40 – What a LinkedIn personal brand actually gets you
05:53 – Moving abroad alone at 20 & learning to trust yourself
08:32 – How to build a career on your own terms
10:56 – Balancing a 9-to-5 with a personal brand (time-blocking + the “inspo bank”)
13:20 – Why no one cares about your daily posts (avoiding burnout)
13:59 – 150+ brand deals: good collab vs. strategic collab
16:22 – Build a sustainable brand: community over followers
18:18 – What most people get wrong about marketing
19:53 – Why founders bring marketing in too late
21:10 – Does every founder need a personal brand?
22:43 – Staying authentic online & quitting LinkedIn 30 times
24:43 – Rapid fire + hitting 25K LinkedIn followers
25:28 – The most overrated marketing trend right now
26:26 – Advice when you’re stuck on what to post
27:34 – Brands nailing their marketing
28:14 – Her #1 book recommendation
30:04 – Where to find Raina
Connect with Raina Das:
LinkedIn: linkedin.com/in/rainadas
Instagram: https://www.instagram.com/themarketingcheerleader/
Website: https://myjulip.com/raina
Follow Emily Jean:
Instagram: https://www.instagram.com/emily.jeans/
LinkedIn: https://www.linkedin.com/in/emily-jeans/
Follow Founders in Jeans:
Instagram: https://www.instagram.com/foundersinjeans
Website: https://www.livegooddigital.com
YouTube: https://www.youtube.com/@FoundersinJeans
Spotify: https://open.spotify.com/show/3kiqSke5mnlFIlC9t4xLU0
Apple Podcasts: https://podcasts.apple.com/au/podcast/founders-in-jeans/id1802430594
Subscribe to our Newsletter: https://foundersinjeans.substack.com/subscribe
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Disclaimer
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