The Pod Files
The Pod Files
Podcast Description
Are you a business owner trying to market your venture through content? Are you struggling to get an ROI with your marketing? If this answer is yes, this podcast is for you!In this ever-changing world, it is imperative to stay up to date with the latest developments in the creative economy. Have you ever wondered why certain creators can make a living while others struggle to put content out there? What makes other creators different? Tune in and learn the secrets of running a successful business in the creative economy and elevate your business’ creative department so it actually generates results.
Podcast Insights
Content Themes
The show centers around topics of digital marketing, SEO strategies, and personal brand development, with episodes like Mastering SEO and Digital Marketing featuring strategies for website visibility and leveraging social media. It emphasizes practical tips and anecdotes to provide actionable insights for small entrepreneurs navigating the creative landscape.
Are you a business owner trying to market your venture through content? Are you struggling to get an ROI with your marketing?
If this answer is yes, this podcast is for you!
In this ever-changing world, it is imperative to stay up to date with the latest developments in the creative economy. Have you ever wondered why certain creators can make a living while others struggle to put content out there? What makes other creators different?
Tune in and learn the secrets of running a successful business in the creative economy and elevate your business’ creative department so it actually generates results.
Summary:
In this episode of The Pod Files, host Bogdan Bratis dives into the world of YouTube with guest Andrew Murdoch, a YouTube marketing expert and founder of YT Era . Together, they explore practical strategies for businesses to grow a successful YouTube channel. Andrew shares insights on the importance of focusing on the viewer, creating targeted content, and understanding the difference between viewer and buyer avatars. He also emphasizes the three key steps to YouTube success: attracting viewers, retaining them, and encouraging their return. The discussion extends to the role of production quality, the intricacies of organic versus paid strategies, and the overarching concept of using YouTube as a top-of-funnel platform to drive meaningful results. Packed with actionable tips and valuable industry knowledge, this episode is a must-listen for anyone looking to harness YouTube to grow their business.
Timestamps:
(01:26) Introduction of Andrew Murdoch and focus of the episode
(03:17) Andrew Murdoch’s backstory
(11:19) YouTube philosophy and focus on the viewer
(15:52)Understanding YouTube as a business within a business
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The three-step process for YouTube success
(17:25) Step 1: Get the viewer
(22:22) Step 2: Keep the viewer
(33:22) Step 3: Get the viewer back
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(23:51) Key insights on high production value and technical setup
(43:30) Avoiding YouTube ads on organic content
(40:25) Advanced collaboration strategies on YouTube
(50:44) Darrell Eves’ advice on paid traffic
(56:23) Resources and where to learn more about Andrew’s services
Links:
Follow Andrew Murdoch
Website: https://www.ytera.com/
LinkedIn: https://www.linkedin.com/in/mrandrewmurdoch/
Read Article:
https://saspod.com/blog/post/how-to-start-a-youtube-channel-the-right-way-with-andrew-murdoch
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