Social Norms Chat

Social Norms Chat
Podcast Description
Social Norms Chat is a podcast for practitioners, funders, and changemakers eager to explore how social norms shape behaviors—and how they can be shifted to drive meaningful change. Hosted by Cäcilia Riederer from TransformNorms and featuring Sohail Agha, senior advisor at Global Health Visions, this podcast unpacks key concepts like aspiration vs. behavior, gender norms, and the power of reference groups.Through thematic deep dives on topics like mental health, violence, and gender dynamics, we blend research, case studies, and expert insights to uncover what works (and what doesn’t) in fostering deep normative change. With special guests and real-world examples, we provide actionable strategies for those working in policy, advocacy, and community development.
Podcast Insights
Content Themes
The podcast focuses on themes such as mental health, gender dynamics, and violence, with episodes diving into topics like the influence of aspiration vs. behavior and the role of reference groups in shaping societal expectations, providing listeners with actionable insights backed by research and case studies.

Social Norms Chat is a podcast for practitioners, funders, and changemakers eager to explore how social norms shape behaviors—and how they can be shifted to drive meaningful change. Hosted by Cäcilia Riederer from TransformNorms and featuring Sohail Agha, senior advisor at Global Health Visions, this podcast unpacks key concepts like aspiration vs. behavior, gender norms, and the power of reference groups.
Through thematic deep dives on topics like mental health, violence, and gender dynamics, we blend research, case studies, and expert insights to uncover what works (and what doesn’t) in fostering deep normative change. With special guests and real-world examples, we provide actionable strategies for those working in policy, advocacy, and community development.
What happens when funders truly trust communities—and build long-term, flexible support around their leadership?
In Episode 10 of Social Norms Chat, Cäcilia Riederer speaks with Jama Jack, Senior Communications Officer at Girls First Fund, about rethinking philanthropy and power in the fight for gender justice. From her early activism (at Lend a Hand Society) in the Gambia to her current work supporting community-based organizations to end child marriage, Jama shares how movements grow, how funding can help or hinder progress, and why self-care is critical to sustainable change.
This episode explores, among other things, how funders can support deep social norms change by reimagining their own roles.
Recommended or mentioned in this episode:
– Black Sisters, Speak Out (1996)
– International Children's Broadcasting Day
Follow Jama Jack on LinkedIn.
📖 Use alongside the Transforming Social Norms Toolkit
Follow us on LinkedIn – and message us if you have questions, suggestions or comments!
Executive producer and host: Cäcilia Riederer
Special guest: Jama Jack
Producer and writer: Dora Ehrlich
Editor: Tabusum Akter

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