Social Norms Chat
Social Norms Chat
Podcast Description
Social Norms Chat is a podcast for practitioners, funders, and changemakers eager to explore how social norms shape behaviors—and how they can be shifted to drive meaningful change. Hosted by Cäcilia Riederer from TransformNorms and featuring Sohail Agha, senior advisor at Global Health Visions, this podcast unpacks key concepts like aspiration vs. behavior, gender norms, and the power of reference groups.Through thematic deep dives on topics like mental health, violence, and gender dynamics, we blend research, case studies, and expert insights to uncover what works (and what doesn’t) in fostering deep normative change. With special guests and real-world examples, we provide actionable strategies for those working in policy, advocacy, and community development.
Podcast Insights
Content Themes
The podcast focuses on themes such as mental health, gender dynamics, and violence, with episodes diving into topics like the influence of aspiration vs. behavior and the role of reference groups in shaping societal expectations, providing listeners with actionable insights backed by research and case studies.

Social Norms Chat is a podcast for practitioners, funders, and changemakers eager to explore how social norms shape behaviors, how they can be shifted to drive meaningful change and how this translates into practice. Hosted by Cäcilia Riederer from TransformNorms this podcast goes through thematic deep dives on topics like mental health, violence, and gender dynamics, we blend research, case studies, and expert insights to uncover what works (and what doesn’t) in fostering deep normative change. With special guests and real-world examples, we provide actionable strategies for those working in policy, advocacy, and community development.
How can we engage boys and men for dialogue and gender norms change?
In this episode of Social Norms Chat, host Cäcilia Riederer seats with Harish Sadani, from Men Against Violence and Abuse (MAVA). Together, they talk about the evolution of masculinity conversations over the years, the importance of addressing social norms and the need for long-term engagement with men and boys to foster change.
Our Recommendation:
Fraym's Gender Norms Resource Hub – Data Engine
Harish's Recommendation:
The Mask You Live In, 2015
Miss Representation, 2011
The Macho Paradox, Jackson Katz
Tough Guise, 1999
Use along the Transforming Social Norms Toolkit.
Follow us on LinkedIn – and message us if you have questions, suggestions or comments!
Executive producer and host: Cäcilia Riederer
Special guest: Harish Sadani
Producer and writer: Dora Ehrlich
Editor: Tabusum Akter

Disclaimer
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