In this episode, we sit down with Craig Stoke, owner of Kearney Power Sports in Kearney, Nebraska—a dealership that’s become a hub for riders across central Nebraska. Craig shares his unexpected journey from aspiring teacher to power sports entrepreneur, reflecting on the values, mentors, and mindset shifts that shaped his career. From humble beginnings selling motorcycles in a small town, Craig built a thriving business rooted in integrity, leadership, and lifelong learning. He opens up about what it means to truly invest in your team—through ongoing training, book clubs, Saturday sessions, and life lessons that go beyond the dealership floor. 

Craig talks about how he balances business and family life, the power of staying present, and why he responds to every single customer review—positive or negative. He also shares how a painful high school wrestling experience and a list of bankers who turned him down still fuel his drive today. 

Whether you’re a business owner, team leader, or just love a good story of perseverance and growth, this one’s for you.