PR Explored: The Podcast for Public Relations and Communications Pros
PR Explored: The Podcast for Public Relations and Communications Pros
Podcast Description
PR Explored, my PR podcast, where I interview those I trust and respect about topics related to public relations.We take a deeper dive into public relations topics with some of the brightest folks in the business. The show is my opportunity to discuss the questions on my mind about the work of PR pros today, as well as industry trends.
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The podcast focuses on key topics within public relations, including media relations strategies, crisis management, and emerging industry trends. For example, episodes may cover effective PR pitching techniques amidst media layoffs and discussions on how agencies can adapt to shifting media landscapes.
PR Explored, my PR podcast, where I interview those I trust and respect about topics related to public relations and communications.
We take a deeper dive into public relations topics with some of the brightest folks in the business. The show is my opportunity to discuss the questions on our minds about the work of PR pros today, as well as industry trends.
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews her guest, Kelly Rodriguez, editor-in-chief of Refrigerated & Frozen Foods (BNP Media), to explain what trade media is and why it matters for B2B PR.
Rodriguez contrasts trade and mainstream coverage, emphasizing trade media’s highly engaged niche audiences, subject-matter expertise, and industry-specific language, using food and beverage examples.
She advises PR pros to know each publication’s coverage area, tailor pitches, include the basics (who/what/when/where/why/how), and offer strong hooks, timeliness, and access (plant tours, trade-show meetings, and knowledgeable spokespeople like C-suite and R&D).
They discuss relationship-building, noting it shouldn’t determine coverage but can improve relevance and responsiveness.
Rodriguez also addresses editorial independence versus paid opportunities, and highlights growing importance of being cited in AI-driven search (GEO/AEO). Both stress providing high-quality, permissioned visuals and captions.
00:00 Welcome and Guest Intro
02:35 What Trade Media Is
03:36 Trade Media vs Mainstream
07:32 Why Niche Coverage Matters
12:56 Inside the Cold Chain World
16:28 Pitching Trade Editors
20:06 Passing Pitches to Peers
22:43 What Makes Pitches Pop
27:06 Trade Shows and Relationships
30:39 Long Timelines in B2B
31:18 PR Editor Partnerships
32:16 Offer Real Experts
33:15 Does Relationship Matter
36:33 Fairness And Fit
37:44 Editorial Versus Paid
43:08 Ads Influence Coverage
48:46 GEO AEO Trade Media
54:19 Visuals That Get Used
56:41 Photo Delivery Rights
59:01 Wrap Up And Thanks
Show notes:
Follow Kelley Rodriguez on LinkedIn: https://www.linkedin.com/in/kelleyrodriguez/
Visit Refrigerated & Frozen Foods online: https://www.refrigeratedfrozenfood.com/
Follow Refrigerated & Frozen Foods on LinkedIn: https://www.linkedin.com/company/refrigerated-frozen-foods-magazine/posts/?feedView=all
Follow the host:
Website: www.michellegarrett.com
LinkedIn: https://www.linkedin.com/in/prstrategist/
YouTube: https://www.youtube.com/@PRisUs
X/Twitter: https://x.com/PRisUs
Threads: https://www.threads.com/@prwritergal
Michelle's book – B2B PR That Gets Results – is available now
Book a no-obligation call to talk about your needs here.
About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.
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