PR Explored: The Podcast for Public Relations and Communications Pros
PR Explored: The Podcast for Public Relations and Communications Pros
Podcast Description
PR Explored, my PR podcast, where I interview those I trust and respect about topics related to public relations.We take a deeper dive into public relations topics with some of the brightest folks in the business. The show is my opportunity to discuss the questions on my mind about the work of PR pros today, as well as industry trends.
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Content Themes
The podcast focuses on key topics within public relations, including media relations strategies, crisis management, and emerging industry trends. For example, episodes may cover effective PR pitching techniques amidst media layoffs and discussions on how agencies can adapt to shifting media landscapes.
PR Explored, my PR podcast, where I interview those I trust and respect about topics related to public relations and communications.
We take a deeper dive into public relations topics with some of the brightest folks in the business. The show is my opportunity to discuss the questions on our minds about the work of PR pros today, as well as industry trends.
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes Jen Elting, senior manager of strategic partnerships and media relations at the Northeast Ohio Regional Sewer District, to discuss her upcoming PRSA ICON session, “Stop Feeding the Zombies: A Strategic Triage for Communicators Drowning in Noise.”
Elting describes how communicators shifted from periodic outreach to constant engagement across expanding channels, where complaints can escalate on platforms like Nextdoor and outrage-driven algorithms reward engagement.
She argues volume is not significance, especially for government agencies serving large publics, and recommends communicating less but more strategically.
Using Diana Kander’s “zombie hunting” framework, she explains evaluating work by time required versus value delivered, killing outdated tasks, setting boundaries, and protecting credibility through responsive but sustainable practices.
Elting shares examples of high-effort community engagement for stormwater projects and streamlining education outreach through partner organizations.
The episode previews ICON details and networking opportunities.
00:00 Welcome to PR Explored
01:29 Meet Jen Elting
03:12 PRSA ICON Preview
04:32 Noise and Channel Overload
07:53 Outrage Economy Explained
12:14 Government and Nonprofit Impact
15:23 Zombie Hunting Theory
21:27 Protect Time and Credibility
25:44 Real World Triage Examples
31:08 Public Facing Comms Priorities
37:42 ICON Invitation and Wrap Up
Show notes:
Follow Jenn Elting on LinkedIn: https://www.linkedin.com/in/jennelting/
Jenn Elting's PRSA ICON session: https://www.prsa.org/conferences-and-awards/icon-2026#speakers
Register for PRSA ICON – use code MICHELLE10 to save 10%: https://www.prsa.org/conferences-and-awards/icon-2026#registration
Follow the host:
Website: www.michellegarrett.com
LinkedIn: https://www.linkedin.com/in/prstrategist/
YouTube: https://www.youtube.com/@PRisUs
X/Twitter: https://x.com/PRisUs
Threads: https://www.threads.com/@prwritergal
Michelle's book – B2B PR That Gets Results – is available now
Book a no-obligation call to talk about your needs here.
About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.
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