PR Explored: The Podcast for Public Relations and Communications Pros
PR Explored: The Podcast for Public Relations and Communications Pros
Podcast Description
PR Explored, my PR podcast, where I interview those I trust and respect about topics related to public relations.We take a deeper dive into public relations topics with some of the brightest folks in the business. The show is my opportunity to discuss the questions on my mind about the work of PR pros today, as well as industry trends.
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The podcast focuses on key topics within public relations, including media relations strategies, crisis management, and emerging industry trends. For example, episodes may cover effective PR pitching techniques amidst media layoffs and discussions on how agencies can adapt to shifting media landscapes.
PR Explored, my PR podcast, where I interview those I trust and respect about topics related to public relations and communications.
We take a deeper dive into public relations topics with some of the brightest folks in the business. The show is my opportunity to discuss the questions on our minds about the work of PR pros today, as well as industry trends.
In this episode of PR Explored, host Michelle Garrett, a public relations consultant, discusses the crucial topic of PR ethics with industry experts Mary Beth West and Jared Mead. They explore the importance of ethical practices in public relations, share their extensive backgrounds, and discuss the creation of an online PR ethics community on LinkedIn.
The episode covers why ethics in PR is often overlooked, the necessity of integrating ethical discussions into the classroom, and the importance of collaborating with legal teams.
Highlighting relevant resources such as industry associations, ethical guidelines, and initiatives like the International Communications Consultancy Organization (ICCO) and the Ethics and Compliance Initiative (ECI), the guests emphasize proactive steps to integrate ethical practices in PR.
The discussion also touches on the ethical use of AI in PR and the need for continuous advocacy to improve the public perception of the PR profession.
The episode concludes by encouraging PR professionals to engage deeply with ethical standards to enhance the industry’s credibility and effectiveness.
00:00 Introduction and Guest Welcome
00:39 Mary Beth’s Background and PR Ethics Advocacy
01:57 Jared’s Background and Ethics in PR
03:33 The Importance of PR Ethics
05:02 Challenges in Discussing PR Ethics
08:05 Ethics Education in PR
17:05 Handling Unethical Requests
25:44 Creating Effective Ethics Guidelines
31:35 The Psychological Toll of Whistleblowing
34:20 The Importance of Legal and PR Collaboration
37:07 Navigating the Court of Public Opinion
43:10 Ethical Use of AI in PR
55:51 Advocating for PR Ethics
58:40 Final Thoughts and Resources
Show notes:
PR Ethics community on LinkedIn: https://www.linkedin.com/company/prethics/
Mary Beth West on LinkedIn: https://www.linkedin.com/in/mbwcommunications/
Jared Meade on LinkedIn: https://www.linkedin.com/in/jaredmeademps/
Jared Meade of Rayne Strategy Group website: https://www.raynestrategygroup.com/
Follow the host:
Website: www.michellegarrett.com
LinkedIn: https://www.linkedin.com/in/prstrategist/
YouTube: https://www.youtube.com/@PRisUs
X/Twitter: https://x.com/PRisUs
Threads: https://www.threads.com/@prwritergal
Michelle's book – B2B PR That Gets Results – is available now
Book a no-obligation call to talk about your needs here.
About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.
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