PR Explored: The Podcast for Public Relations and Communications Pros
PR Explored: The Podcast for Public Relations and Communications Pros
Podcast Description
PR Explored, my PR podcast, where I interview those I trust and respect about topics related to public relations.We take a deeper dive into public relations topics with some of the brightest folks in the business. The show is my opportunity to discuss the questions on my mind about the work of PR pros today, as well as industry trends.
Podcast Insights
Content Themes
The podcast focuses on key topics within public relations, including media relations strategies, crisis management, and emerging industry trends. For example, episodes may cover effective PR pitching techniques amidst media layoffs and discussions on how agencies can adapt to shifting media landscapes.
PR Explored, my PR podcast, where I interview those I trust and respect about topics related to public relations and communications.
We take a deeper dive into public relations topics with some of the brightest folks in the business. The show is my opportunity to discuss the questions on our minds about the work of PR pros today, as well as industry trends.
In this episode of PR Explored, host Michelle Garrett, a public relations consultant, talks with guest Jonna Burke about the importance of measurement in PR.
They discuss the evolving landscape of AI and automation, the necessity of having strong data acumen, the importance of setting measurable objectives, the challenges around vanity metrics, and the significance of frameworks like the Integrated Evaluation Framework (IEF) and Barcelona Principles for effective PR measurement.
Jonna highlights tools and resources available for PR professionals, including AMEC’s measurement maturity mapper and the importance of ethical and inclusive data practices. They also explore the challenges and opportunities in communicating the value of PR efforts to organizations and the importance of PR professionals being confident in asking critical questions to improve strategy and outcomes.
The episode wraps up with insights on the nuances of copyright in PR, the varying levels of sophistication in PR globally, and the emphasis on continuous learning, curiosity, and being an advocate for strategic and data-driven PR within organizations.
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