Indie Board Session
Indie Board Session
Podcast Description
Not all indie makers have the luxury of consulting a board of experts… until now.
In this podcast, they pitch their SaaS and share the challenges they face:
GTM
product
pricing
exit strategy
business model
etc.
It’s a genuine mentoring session designed to provide actionable insights and solutions you can implement the very next day. And guess what? You’ll learn from it too.
Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs).
This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world!
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Podcast Insights
Content Themes
The podcast covers a range of topics including go-to-market strategies, product development, pricing strategies, exit planning, and overall business modeling, with episode examples like a deep dive into cold outreach misconceptions and messaging mistakes featuring industry experts discussing practical insights that can be applied immediately.
Not all indie makers have the luxury of consulting a board of experts… until now.
In this podcast, they pitch their SaaS and share the challenges they face:
GTM
product
pricing
exit strategy
business model
etc.
It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS.
Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs).
This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
How do you grow a niche tool into a broader suite without losing what made it work?
Eric Pauley bootstrapped Sendtric, a countdown timer for email marketers, ranked it at the top of Google, and attracted Fortune 50 users all without paid marketing. But over time, platform risk and pricing challenges pushed him to sell. That’s where I came in.
In this episode of Indie Board Session, Eric and I unpack the full story, from launching a side project to selling it, and how I’ve scaled it since acquisition.
About Eric Pauley:
He’s not just a founder, he’s also a newly minted PhD and the CEO of DScope Security.
We cover:
✅ How Sendtric grew to the top of Google ranking without a dollar spent on marketing
✅ Why Eric chose to sell: the technical & systemic risk of building on Google’s algorithm
✅ Why trust, not price, was the deciding factor in the sale
✅ How we de-risked the business, evolving from a countdown timer to a full personalization suite
✅ The one simple change to the free tier that unlocked compounding revenue
Whether you’re building, selling, or acquiring a SaaS, this one’s full of real insights on product, pricing, and post-sale growth.
🔥 Thinking about selling your SaaS? Consider Noosa Labs! Check out our website or drop me a DM on LinkedIn.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Disclaimer
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