[radically candid]
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[radically candid]
Podcast Description
Welcome to [radically candid] the podcast that takes you behind the scenes with the people, personalities, and perspectives shaping how we think about streaming TV and how we approach solving challenges for agencies trying to build an owned and operated ad tech stack.
Podcast Insights
Content Themes
The podcast focuses on themes surrounding streaming TV attribution, ad tech solutions, and agency partnerships. Specific topics include strategic pivots in business models, misattribution challenges in advertising, and advancements in technology for video campaign management. Notable episodes explore the revelation that 30% of search traffic should be tracked back to video ads and the transformative partnership approaches of companies like Cognition.
Welcome to [radically candid] the podcast that takes you behind the scenes with the people, personalities, and perspectives shaping how we think about Streaming TV and how we approach solving challenges for agencies trying to build an owned and operated ad tech stack.
🎧 Episode Highlights
This week on [radically candid], Tim Rowe sits down with [cognition]'s Chief Revenue Officer, Amber Daniel, to break down the massive shifts rocking the advertising world—from the streaming takeover to the rise of AI search.
⏱️ Quick Takeaways:
- Streaming Drives Search: Did you know? As much as 30% of all website traffic originates from someone seeing a Streaming TV ad.
- AI is Changing Search: According the Pew Research Center, 26%of all searches end after being presented an AI summary.
- Creative is the New Targeting: In a world of data, an emotional connection is what wins. Pro-Tip: Dynamic, personalized creative that resonates is more powerful than targeting alone 💡
Want to connect with Amber? Find her on LinkedIn (www.linkedin.com/in/amberdaniel/) or email her at [email protected].
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.