What's Broken in GTM and How to Fix It
What's Broken in GTM and How to Fix It
Podcast Description
Exploring the key go-to-market challenges that SaaS organisations face and how to overcome them to ensure success.
Podcast Insights
Content Themes
The podcast focuses on go-to-market challenges specific to SaaS organizations, illustrating key concepts such as Product Market Fit, TAM, SAM, and SOM, with episodes addressing market dynamics like buyer fatigue, competition, and the importance of credible data for informed strategic decisions.
Exploring the key go-to-market challenges that SaaS organisations face and how to overcome them to ensure success.
Episode 51 – When an AI-Native SaaS Bet Doesn't Work Out
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.
In this episode Simon and Louis welcome back returning guest Mark Walker, Co-Founder at AI GTM Studio, who last appeared on episode five to discuss segmentation, targeting and positioning. This time, Mark generously agreed to talk through his experience as a seasoned GTM operator who set out to build an AI-native SaaS business — RevvedUp — in one of the most volatile markets in B2B software for quite some time. Louis frames the conversation not as a story about failure as an endpoint, but as an exploration of what the market teaches founders when the assumptions beneath a business change faster than the business can adapt.
Here's the TL;DL: RevvedUp set out to make ABM personalization and outbound relevance scalable through AI. It gained early traction, it gained funding and it gained recognition, but the market shifted fast. Gen AI changed buyer expectations. SaaS funding became less forgiving and the boundary between software, automation, services and agentic execution began to blur.
Other mentions in this episode:
Mark Walker on LinkedIn: buy vs build
Follow us, get in touch, share your thoughts on anything discussed, or suggest ideas for what we should cover in future episodes via our LinkedIn page. We also appreciate comments and ratings on your podcast provider.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.