Welcome to episode 13 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.

Louis is back in Porto to do some work with one of the start-ups at Founders Founders, the tech incubator based there. He has also been sailing in the Solent on a SaaS sailors trip organised by Paul French at Intrinsic Executive Search. Simon speculates as to whether “4 SaaS revenue leaders on a sailing boat” is either the opening line for a joke or somebody's worst nightmare…

Moving on to this week’s discussion, we’re getting onto the topic of leveraging data and technology effectively, crucial to scalable and effective GTM strategy. Here’s the TL;DL (“ Too Long; Didn’t Listen)”) in case you don’t have time for the whole episode:  It’s not about buying more tools, it's about using what you already have in smarter ways. Most teams are overspending on tech and they're underusing their stack and making poor decisions because they're chasing flawed or incomplete data. 

Listen on as we highlight common issues such as overspending on tech and underutilising tech stacks, leading to poor decision-making due to missing, incomplete, or inaccurate data. We discuss the importance of data governance and the need to invest in continuous data quality management. All too often, we agree, short-term thinking takes precedence over addressing long-term data issues. And find out what tech maintenance has in common with growing roses!

Read more on this topic in the corresponding edition of Louis’ What's Broken in GTM and How to Fix It newsletter.

Other mentions in this episode:

Tijs van Santen, AI Co-Founder & CEO

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