Unpacking the Brand
Unpacking the Brand
Podcast Description
Discover What’s Inside the World of Business, Branding, and Innovation
Join hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) as they dive deep into the strategies, stories, and innovations that drive brand success. Unpacking the Brand explores the intersection of marketing, sales, and customer experience, featuring insights from industry leaders, creative thinkers, and business visionaries.
While rooted in the print and packaging industry, this podcast broadens the conversation to include branding breakthroughs, sustainability, technology, and the challenges shaping today’s business landscape. Whether you’re a CEO, entrepreneur, or marketing professional, each episode delivers insider insights, expert interviews, and actionable takeaways to help you stay ahead in an ever-evolving market.
New episodes drop monthly, with special editions covering major industry trends and events.
🎧 Subscribe now and start unpacking the stories behind the world’s most compelling brands!
Podcast Insights
Content Themes
The podcast focuses on business, branding, and innovation, covering topics such as marketing strategies, sustainability in branding, technology's role in customer experience, and real-world case studies. Episodes dive into brand differentiation challenges and customer engagement strategies, for instance, through discussions on the impact of print and packaging in digital branding.

Discover What’s Inside the World of Business, Branding, and Innovation
Join hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) as they dive deep into the strategies, stories, and innovations that drive brand success. Unpacking the Brand explores the intersection of marketing, sales, and customer experience, featuring insights from industry leaders, creative thinkers, and business visionaries.
While rooted in the print and packaging industry, this podcast broadens the conversation to include branding breakthroughs, sustainability, technology, and the challenges shaping today’s business landscape. Whether you’re a CEO, entrepreneur, or marketing professional, each episode delivers insider insights, expert interviews, and actionable takeaways to help you stay ahead in an ever-evolving market.
New episodes drop monthly, with special editions covering major industry trends and events.
🎧 Subscribe now and start unpacking the stories behind the world’s most compelling brands!
What’s really happening in the flexographic printing industry right now?
In this special episode of Unpacking the Brand, recorded live at InfoFlex 2026 in Milwaukee, hosts Ken Theriot and Randy Kessler talk directly with industry leaders to get an unfiltered view of the market.
From supply chain disruptions and economic uncertainty to AI adoption and workforce development, this episode captures the conversations shaping the future of packaging and print.
🎧 Subscribe for more insights on branding, business, and innovation.
Chapters
00:00 – Live from InfoFlex 2026
00:30 – Show kickoff and industry pulse
00:50 – Allen Rogers (Poly Mount): Waste reduction & customer needs
02:12 – Market outlook and optimism
03:22 – InfoFlex location and industry engagement
04:13 – Tyler Thomas (Anderson & Vreeland): AI & workforce challenges
05:10 – How AI is being used today
05:34 – InfoFlex format and traffic flow
06:15 – Keith Nagel (Flint Group): Supply chain & uncertainty
07:32 – Managing disruption through communication
08:16 – Global factors impacting the industry
08:53 – Industry feedback on InfoFlex changes
09:38 – Kevin McLaughlin (Flexo Concepts): Growth vs. headwinds
10:25 – Market outlook for the next 6–12 months
10:55 – Event format feedback
11:16 – Paul Teachout (FTA): Industry resilience & workforce development
12:32 – Overcoming headwinds as a community
13:47 – Closing thoughts

Disclaimer
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