Unpacking the Brand
Unpacking the Brand
Podcast Description
Discover What’s Inside the World of Business, Branding, and Innovation
Join hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) as they dive deep into the strategies, stories, and innovations that drive brand success. Unpacking the Brand explores the intersection of marketing, sales, and customer experience, featuring insights from industry leaders, creative thinkers, and business visionaries.
While rooted in the print and packaging industry, this podcast broadens the conversation to include branding breakthroughs, sustainability, technology, and the challenges shaping today’s business landscape. Whether you’re a CEO, entrepreneur, or marketing professional, each episode delivers insider insights, expert interviews, and actionable takeaways to help you stay ahead in an ever-evolving market.
New episodes drop monthly, with special editions covering major industry trends and events.
🎧 Subscribe now and start unpacking the stories behind the world’s most compelling brands!
Podcast Insights
Content Themes
The podcast focuses on business, branding, and innovation, covering topics such as marketing strategies, sustainability in branding, technology's role in customer experience, and real-world case studies. Episodes dive into brand differentiation challenges and customer engagement strategies, for instance, through discussions on the impact of print and packaging in digital branding.
Discover What’s Inside the World of Business, Branding, and Innovation
Join hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) as they dive deep into the strategies, stories, and innovations that drive brand success. Unpacking the Brand explores the intersection of marketing, sales, and customer experience, featuring insights from industry leaders, creative thinkers, and business visionaries.
While rooted in the print and packaging industry, this podcast broadens the conversation to include branding breakthroughs, sustainability, technology, and the challenges shaping today’s business landscape. Whether you’re a CEO, entrepreneur, or marketing professional, each episode delivers insider insights, expert interviews, and actionable takeaways to help you stay ahead in an ever-evolving market.
New episodes drop monthly, with special editions covering major industry trends and events.
🎧 Subscribe now and start unpacking the stories behind the world’s most compelling brands!
Trade shows are evolving and most brands are still doing them wrong.
In Episode 10 of Unpacking the Brand, Rich Rodrigues, Director of Growth and Strategy at Pinnacle, breaks down how to turn trade show booths into immersive brand experiences that actually drive ROI.
From booth design and staffing to sales alignment and long-term strategy, this episode challenges everything you think you know about events.
If you’re investing in trade shows, this is a must-watch.
Chapters:
00:00 – Intro
02:31 – Meet Rich Rodrigues
04:24 – How Trade Shows Have Changed
07:57 – What Makes a Great Booth
12:44 – How to Engage & Qualify Attendees
20:20 – Planning Your Trade Show Strategy
21:42 – What “Immersive” Really Means
27:43 – Low Budget Booth Ideas
30:01 – Sales vs Marketing Problems
40:24 – Measuring Trade Show ROI
46:37 – Creating Memorable Experiences
52:26 – What Good ROI Looks Like
57:12 – The Future of Trade Shows
01:01:23 – Lightning Round
01:11:15 – Outro
trade show marketing strategy, experiential marketing podcast, B2B brand strategy, event marketing insights, booth design and engagement, marketing leadership podcast, sales and marketing alignment, business podcast 2026
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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