Unpacking the Brand
Unpacking the Brand
Podcast Description
Discover What’s Inside the World of Business, Branding, and Innovation
Join hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) as they dive deep into the strategies, stories, and innovations that drive brand success. Unpacking the Brand explores the intersection of marketing, sales, and customer experience, featuring insights from industry leaders, creative thinkers, and business visionaries.
While rooted in the print and packaging industry, this podcast broadens the conversation to include branding breakthroughs, sustainability, technology, and the challenges shaping today’s business landscape. Whether you’re a CEO, entrepreneur, or marketing professional, each episode delivers insider insights, expert interviews, and actionable takeaways to help you stay ahead in an ever-evolving market.
New episodes drop monthly, with special editions covering major industry trends and events.
🎧 Subscribe now and start unpacking the stories behind the world’s most compelling brands!
Podcast Insights
Content Themes
The podcast focuses on business, branding, and innovation, covering topics such as marketing strategies, sustainability in branding, technology's role in customer experience, and real-world case studies. Episodes dive into brand differentiation challenges and customer engagement strategies, for instance, through discussions on the impact of print and packaging in digital branding.
Discover What’s Inside the World of Business, Branding, and Innovation
Join hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) as they dive deep into the strategies, stories, and innovations that drive brand success. Unpacking the Brand explores the intersection of marketing, sales, and customer experience, featuring insights from industry leaders, creative thinkers, and business visionaries.
While rooted in the print and packaging industry, this podcast broadens the conversation to include branding breakthroughs, sustainability, technology, and the challenges shaping today’s business landscape. Whether you’re a CEO, entrepreneur, or marketing professional, each episode delivers insider insights, expert interviews, and actionable takeaways to help you stay ahead in an ever-evolving market.
New episodes drop monthly, with special editions covering major industry trends and events.
🎧 Subscribe now and start unpacking the stories behind the world’s most compelling brands!
Community isn’t a buzzword—it’s a business strategy.
In this episode of Unpacking the Brand, Ken Theriot and Randy Kessler sit down with Peter van Teeseling, Executive Director of dScoop, to explore how trust, collaboration, and shared purpose create real competitive advantage in the digital print and packaging industry.
Peter shares real-world examples of competitors working together, practical uses of AI, and what it takes to build a community that actually drives growth.
Chapters
00:00 Introduction & Peter van Teeseling’s Background
02:15 What dScoop Is and How It Started
05:30 Competitors Working Together: The dScoop Model
09:40 Why Trust Is the Foundation of Community
14:20 Real Examples of Collaboration in Action
19:30 How AI Is Actually Being Used in Print
26:00 Scaling Intimacy in a Global Community
32:15 Attracting Young Talent to the Industry
38:10 Leadership, Culture, and Doing the Right Thing
47:30 Measuring the Business Impact of Community
54:10 Where to Learn More About dScoop
57:00 Rapid Fire Questions & Closing Thoughts
Unpacking the Brand, Peter van Teeseling, dScoop, business community, leadership, collaboration, competitive advantage, print industry, digital print, packaging industry, brand strategy
Disclaimer
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