Unpacking the Brand
Unpacking the Brand
Podcast Description
Discover What’s Inside the World of Business, Branding, and Innovation
Join hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) as they dive deep into the strategies, stories, and innovations that drive brand success. Unpacking the Brand explores the intersection of marketing, sales, and customer experience, featuring insights from industry leaders, creative thinkers, and business visionaries.
While rooted in the print and packaging industry, this podcast broadens the conversation to include branding breakthroughs, sustainability, technology, and the challenges shaping today’s business landscape. Whether you’re a CEO, entrepreneur, or marketing professional, each episode delivers insider insights, expert interviews, and actionable takeaways to help you stay ahead in an ever-evolving market.
New episodes drop monthly, with special editions covering major industry trends and events.
🎧 Subscribe now and start unpacking the stories behind the world’s most compelling brands!
Podcast Insights
Content Themes
The podcast focuses on business, branding, and innovation, covering topics such as marketing strategies, sustainability in branding, technology's role in customer experience, and real-world case studies. Episodes dive into brand differentiation challenges and customer engagement strategies, for instance, through discussions on the impact of print and packaging in digital branding.
Discover What’s Inside the World of Business, Branding, and Innovation
Join hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) as they dive deep into the strategies, stories, and innovations that drive brand success. Unpacking the Brand explores the intersection of marketing, sales, and customer experience, featuring insights from industry leaders, creative thinkers, and business visionaries.
While rooted in the print and packaging industry, this podcast broadens the conversation to include branding breakthroughs, sustainability, technology, and the challenges shaping today’s business landscape. Whether you’re a CEO, entrepreneur, or marketing professional, each episode delivers insider insights, expert interviews, and actionable takeaways to help you stay ahead in an ever-evolving market.
New episodes drop monthly, with special editions covering major industry trends and events.
🎧 Subscribe now and start unpacking the stories behind the world’s most compelling brands!
Join us for Episode 3 of Unpacking the Brand as we sit down with printing industry veteran Paul Teachout to explore his 45-year journey through flexographic innovation, leadership, and relationship-building.
Paul shares how he went from apprentice to executive, shaped industry associations like TLMI and FTA, and continues to drive progress in automation, clean-hand technology, and workforce development. Whether you’re in branding, packaging, manufacturing, or marketing, this episode is packed with insight, inspiration, and practical takeaways.
🎧 Listen on Spotify / Apple Podcasts
📍 Harper Roadshow Details (June 26, 2025 in Philadelphia): Get Tickets Now!
Subscribe for more insights from leaders in print, packaging, branding, and innovation.
00:00 – Intro & Catching Up on Summer Life
01:22 – Guest Introduction: Paul Teachout
02:38 – PGA Championship in Charlotte
04:05 – Paul’s Start in Printing with Kodak and Webtron
07:40 – Career Path Through Harper and Nilpeter
08:54 – Evolution of Flexographic Printing Technology
11:45 – What Is “Clean-Hand Technology”?
13:52 – Education in Print: From On-the-Job to Academia
15:38 – TLMI & FTA: 30+ Years of Industry Association Involvement
19:21 – Defining Customer Success in the Print Industry
22:05 – How Customer Expectations and Sales Have Evolved
26:13 – Mistakes Companies Make: Focusing Too Much on Price
29:35 – Value Over Price: Building Trusted Partnerships
31:39 – Life Lessons from Mentors and Industry Leaders
37:33 – Workforce Challenges & Harper’s Educational Commitment
40:10 – The Phoenix Challenge and Building the Next Generation
43:59 – A Trillion-Dollar Industry That Nobody Talks About
46:43 – Rapid Fire: Career, Brands & Business Reads
51:41 – Bryson vs. Rory: Golf, Growth & Facing Adversity
54:29 – From Mistake to Mentor: The John McDowell Story
57:10 – Upcoming Event: Harper Roadshow on June 26
58:30 – Closing Thoughts & Outro
#UnpackingTheBrand
#PrintingIndustry
#Flexography
#PackagingInnovation
#PrintLeadership
#HarperCorporation
#CleanHandTech
#WorkforceDevelopment
#BrandStrategy
#PrintPodcast
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