Unpacking the Brand
Unpacking the Brand
Podcast Description
Discover What’s Inside the World of Business, Branding, and Innovation
Join hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) as they dive deep into the strategies, stories, and innovations that drive brand success. Unpacking the Brand explores the intersection of marketing, sales, and customer experience, featuring insights from industry leaders, creative thinkers, and business visionaries.
While rooted in the print and packaging industry, this podcast broadens the conversation to include branding breakthroughs, sustainability, technology, and the challenges shaping today’s business landscape. Whether you’re a CEO, entrepreneur, or marketing professional, each episode delivers insider insights, expert interviews, and actionable takeaways to help you stay ahead in an ever-evolving market.
New episodes drop monthly, with special editions covering major industry trends and events.
🎧 Subscribe now and start unpacking the stories behind the world’s most compelling brands!
Podcast Insights
Content Themes
The podcast focuses on business, branding, and innovation, covering topics such as marketing strategies, sustainability in branding, technology's role in customer experience, and real-world case studies. Episodes dive into brand differentiation challenges and customer engagement strategies, for instance, through discussions on the impact of print and packaging in digital branding.
Discover What’s Inside the World of Business, Branding, and Innovation
Join hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) as they dive deep into the strategies, stories, and innovations that drive brand success. Unpacking the Brand explores the intersection of marketing, sales, and customer experience, featuring insights from industry leaders, creative thinkers, and business visionaries.
While rooted in the print and packaging industry, this podcast broadens the conversation to include branding breakthroughs, sustainability, technology, and the challenges shaping today’s business landscape. Whether you’re a CEO, entrepreneur, or marketing professional, each episode delivers insider insights, expert interviews, and actionable takeaways to help you stay ahead in an ever-evolving market.
New episodes drop monthly, with special editions covering major industry trends and events.
🎧 Subscribe now and start unpacking the stories behind the world’s most compelling brands!
LabelExpo is now LOUPE — but why?
In this episode, Jade Grace of Informa Markets explains the data, the strategy, and the industry shifts that led to one of the biggest rebrands in packaging history.
We cover:
• Why the label industry has outgrown traditional definitions
• The 6-year process behind the rebrand
• How younger industry professionals viewed the LabelExpo name
• The emergence of flexible packaging, folding cartons, and convergence
• How LOUPE becomes a more inclusive, future-focused platform
• What converters, suppliers, and brand owners can expect moving forward
00:00 – Intro: The Evolution of Label Technologies
00:35 – Welcome & Introducing Jade Grace
01:26 – Why LabelExpo Rebranded to LOUPE
02:34 – How the 6-Year Rebrand Process Began
04:01 – Why the Name “LOUPE”?
07:12 – Research & Industry Data Behind the Decision
11:21 – Industry Reaction to the Announcement
14:29 – What Stakeholders Really Said
16:06 – Future-Proofing the Platform
21:16 – How LOUPE Expands Opportunities
25:22 – LOUPE Americas: The Official Launch
26:10 – What Success Looks Like in 5 Years
30:55 – Rapid Fire Questions
37:12 – Closing Thoughts
Unpacking the Brand is your inside look at the people, technologies, and strategies shaping the packaging and branding industries. Watch the show on YouTube or listen on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, and all major platforms.
#UnpackingTheBrand #LOUPERebrand #PackagingIndustry #LabelExpo #BrandStrategy
Disclaimer
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