Jeansland Podcast
Jeansland Podcast
Podcast Description
This is why I do this. Jeansland is a podcast about the ecosystem in which jeans live. There are an estimated 26 million cotton farmers around the world, and about 25% of their production goes into jeans, which could mean 6.2 million farmers depend on denim. I read estimates that at least 1 million people work in retail selling jeans, and another 1.5 to 2 million sew them. And then there are all the label producers, pattern makers, laundries, chemical companies, machinery producers, and those that work in denim mills. I mean, the jeans industry, which is bigger than the global movie and music business combined, employs a lot of human beings. And many of them, like me, love jeans. The French philosopher and existentialist Simone de Beauvoir, when visiting New York, said, "Everyone in the New York subway is a novel." I never met her, but I guess she made the observation because of the incredible diversity of people who ride the subway system. I'm convinced the people in our jeans industry are like those in the subway. They are unique, with rich and complex stories to tell, and I want to hear them. And deep inside me, I think you might feel the same way.
Podcast Insights
Content Themes
The podcast delves into themes such as the global cotton industry, sustainability, retail dynamics, and craftsmanship within denim, featuring episodes that include discussions on the lives of cotton farmers, insights from clothing designers, and the role of denim in fashion sustainability.
This is why I do this. Jeansland is a podcast about the ecosystem in which jeans live. There are an estimated 26 million cotton farmers around the world, and about 25% of their production goes into jeans, which could mean 6.2 million farmers depend on denim. I read estimates that at least 1 million people work in retail selling jeans, and another 1.5 to 2 million sew them. And then there are all the label producers, pattern makers, laundries, chemical companies, machinery producers, and those that work in denim mills. I mean, the jeans industry, which is bigger than the global movie and music business combined, employs a lot of human beings. And many of them, like me, love jeans. The French philosopher and existentialist Simone de Beauvoir, when visiting New York, said, “Everyone in the New York subway is a novel.” I never met her, but I guess she made the observation because of the incredible diversity of people who ride the subway system. I’m convinced the people in our jeans industry are like those in the subway. They are unique, with rich and complex stories to tell, and I want to hear them. And deep inside me, I think you might feel the same way.
https://jeansland.co/
FRESH BLOOD is about renewal. Every industry either regenerates itself or slowly hardens. In this Jeansland series, Andrew steps back to listen to the next generation already working inside denim’s supply chain, upstream in fibers, sourcing platforms, laundries, and raw materials.
In Part 7 of the series, Andrew sits down with Landon Williams, denim designer, artist, and founder of Nolia James.
Landon grew up in Mississippi, surrounded by generations of makers, repairers, and creatives. What started with altering and repairing clothes eventually led him to Levi’s, denim production, upcycling, and a growing interest in how garments can be transformed rather than discarded.
Andrew and Landon talk about denim fit, manufacturing in Chicago, indigo dyeing, upcycling, and why he believes the industry needs to think differently about waste, materials, and the lifecycle of clothing.
They also get into new fibers, secondhand fashion, the future of retail, and why some of the most interesting opportunities may come from finding value in what already exists.
For Landon, waste is not the end of the process. It is where the next idea begins. And maybe that is exactly where the industry needs to look next.
Thank you to our sponsor Inside Denim.
Landon Williams
Founder of Nolia James
Nolia James, Landon's Instagram, Nolia James' Instagram, X
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