Going Circular Pays Off
Going Circular Pays Off
Podcast Description
In this series, we explore real stories of business leaders—making their businesses cleaner, greener, more just, and more future-proof. What does that mean? It’s about reducing harm and actively restoring and improving the world around us. And the best part? It works. At Innoboost, we see in many sectors that a strong business case drives real change.
In every episode, we uncover lessons from those already on this journey—so you can learn from their successes and sidestep the pitfalls.
Podcast Insights
Content Themes
Focused on sustainability, circular economy, and social impact, the podcast covers a range of topics including effective business strategies for going circular, environmental consciousness, and profitability linked to positive change. Specific episodes, like the one featuring Simon Rombouts, delve into innovative concepts like Kitchen-as-a-Service and explore successful models that enhance business sustainability while creating social benefits.
In this series, we explore real stories of business leaders—making their businesses cleaner, greener, more just, and more future-proof. What does that mean? It’s about reducing harm and actively restoring and improving the world around us. And the best part? It works. At Innoboost, we see in many sectors that a strong business case drives real change.
In every episode, we uncover lessons from those already on this journey—so you can learn from their successes and sidestep the pitfalls.
What happens when the evidence of recycling becomes the reason to buy?
In this episode, Rose VanHecke, sustainability director at Electrolux for Europe, APAC and MEA, shares how making new fridges from the recycled plastic of old ones helps close the resource loop. And it created a unique selling point.
The result? A distinctive greige color that couldn't be hidden. So instead of hiding it, Electrolux leaned in. When consumers understood where that color came from, something remarkable happened: they didn't just accept it. They wanted it.
Listen to the story of how transparency about materials turned a constraint into a competitive edge, a new industry benchmark, and how closing the loop on fridges became proof that going circular pays off. Literally.
Do you also want to make going circular work and worthwhile? This series explores real-life stories from business leaders who are making the business cleaner, greener, more just and more future-proof. Building resilient value chains, launching new business models with a compelling value proposition at the heart. At Innoboost, we see that a strong business case drives real change in many sectors. Creating profit to be proud of.
Show notes
Discover more about how Electrolux sets a new industry benchmark for the use of recycled plastics.
Follow Rose Vanhecke on her journey going circular.
Visit innoboost.com for more insights, research and tools on going circular. Drop us a note if you want to share your story via [email protected]
Credits
This is a podcast by Innoboost | Creating Profit to be proud of
Hosts: Sandra Horlings & Christiaan Kraaijenhagen
Production & Edit: Malou van der Starre
Sound: Joris van Grunsven, Studio Takt
Disclaimer
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