Going Deep with Plunge Games
Going Deep with Plunge Games
Podcast Description
Each month, we dive into different topics that aren't being discussed enough within the world of gaming. We interview industry experts willing to 'go deep' on the stuff that really matters to the success of your game across areas of product, monetization, marketing, and more.
Podcast Insights
Content Themes
Explores underrepresented topics in gaming with a strong focus on product development, monetization strategies, and innovative marketing techniques, highlighting episodes like the discussion on the marketing success of BELLEMINT and its collaboration with REVOLVE that targets GenZ and non-traditional gamer audiences.
Each month, we dive into different topics that aren’t being discussed enough within the world of gaming. We interview industry experts willing to ‘go deep’ on the stuff that really matters to the success of your game across areas of product, monetization, marketing, and more.
For our first-ever episode, we're sitting down with fashion & games marketing leader, Amanda Lulewicz of Muus Collective! We learn how Amanda upended the traditional marketing playbook in bringing Muus Collective's latest title, BELLEMINT, to the global stage, and unpack how the game is partnering with fashion retailer, REVOLVE, to drive real-world value for a different (and growing) type of audience. Amanda also explains how social, community, and inclusivity-building efforts contributed to the game's success – plus with a very special announcement for BELLEMINT players this month.
Topics addressed in this episode:
How Muus Collective is building for the non-traditional gamer with its latest title, BELLEMINT
How Amanda’s team is approaching user monetization differently via their partnership with fashion retailer, REVOLVE
Generating user value both with and outside of the game in a way that motivates players to come back
How Muus Collective is appealing to GenZ audiences and self identified ‘non-gamers’
The role of social and community in BELLEMINT’s development and ongoing growth strategy
Non-traditional marketing and measurement strategies enlisted by Amanda throughout her time at Crowdstar, Glue, EA and Muus Collective
The key differences between working at a AAA studio and a small games startup
To get in touch with the show, click HERE
To connect with Amanda, click here HERE
To learn more about Muus Collective, click HERE
To learn more about Plunge Games, click HERE
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