Mastering Competitiveness in Pharma | By Trilations
Mastering Competitiveness in Pharma | By Trilations
Podcast Description
In today’s rapidly shifting pharmaceutical landscape, competitiveness is more than just market share—it’s about differentiation, value creation, and strategic alignment between commercial and medical functions. In this podcast series, we bring together top executives to share how they benchmark success, optimize collaboration, and drive impact in a competitive market.
Podcast Insights
Content Themes
The podcast explores critical themes in the pharmaceutical industry including the evolving role of medical affairs, competitiveness, and value creation, with episode examples such as strategies for benchmarking success and enhancing patient-centricity in pharma. Focus areas also include the integration of medical and commercial functions to drive impact.
In today’s rapidly shifting pharmaceutical landscape, competitiveness is more than just market share—it’s about differentiation, value creation, and strategic alignment between commercial and medical functions. In this podcast series, we bring together top executives to share how they benchmark success, optimize collaboration, and drive impact in a competitive market.
Koen Union, Global Head of Market Research & Insights at UCB Biopharma, joins Trilations’ CEO Johan Vermeiren and COO Claire Versluys to discuss how pharma insights teams can drive business impact through benchmarking, AI, and global-to-local planning.
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