Mastering Competitiveness in Pharma | By Trilations
Mastering Competitiveness in Pharma | By Trilations
Podcast Description
In today’s rapidly shifting pharmaceutical landscape, competitiveness is more than just market share—it’s about differentiation, value creation, and strategic alignment between commercial and medical functions. In this podcast series, we bring together top executives to share how they benchmark success, optimize collaboration, and drive impact in a competitive market.
Podcast Insights
Content Themes
The podcast explores critical themes in the pharmaceutical industry including the evolving role of medical affairs, competitiveness, and value creation, with episode examples such as strategies for benchmarking success and enhancing patient-centricity in pharma. Focus areas also include the integration of medical and commercial functions to drive impact.
In today’s rapidly shifting pharmaceutical landscape, competitiveness is more than just market share—it’s about differentiation, value creation, and strategic alignment between commercial and medical functions. In this podcast series, we bring together top executives to share how they benchmark success, optimize collaboration, and drive impact in a competitive market.
Jeremy Padbury, Global Commercial Strategy Director Oncology at GSK, joins Mastering Competitiveness to talk about execution, and why it matters more than ever. He shares how clear goals, aligned KPIs, and true global-to-local collaboration can help teams execute with confidence. The conversation dives into why competitiveness is a true team sport and how cross-functional collaboration enables faster adaptation and stronger global-to-local alignment.
This episode covers:
- How to benchmark performance beyond traditional KPIs
- How to use common language, metrics, and team alignment
- Why cross-functional collaboration is the real “secret sauce”
- How to make global-to-local collaboration an enabler, not a barrier
- How simplicity, humility, and communication drive better execution
- How to adapt in a fast-changing landscape
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