Mastering Competitiveness in Pharma | By Trilations
Mastering Competitiveness in Pharma | By Trilations
Podcast Description
In today’s rapidly shifting pharmaceutical landscape, competitiveness is more than just market share—it’s about differentiation, value creation, and strategic alignment between commercial and medical functions. In this podcast series, we bring together top executives to share how they benchmark success, optimize collaboration, and drive impact in a competitive market.
Podcast Insights
Content Themes
The podcast explores critical themes in the pharmaceutical industry including the evolving role of medical affairs, competitiveness, and value creation, with episode examples such as strategies for benchmarking success and enhancing patient-centricity in pharma. Focus areas also include the integration of medical and commercial functions to drive impact.
In today’s rapidly shifting pharmaceutical landscape, competitiveness is more than just market share—it’s about differentiation, value creation, and strategic alignment between commercial and medical functions. In this podcast series, we bring together top executives to share how they benchmark success, optimize collaboration, and drive impact in a competitive market.
How can pharma companies stay competitive in a saturated market? In this episode, Tim Talomie, VP Oncology Global Marketing at Merck, shares insights on building a differentiated commercial strategy and aligning teams for impact.
What you’ll learn:
- How to define value beyond clinical efficacy
- The importance of understanding key stakeholders: HCPs, payers, regulators, and patients
- Why cross-functional collaboration is essential for success
- How to align global and local teams for seamless execution
Listen now and explore strategies for commercial success in pharma.
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