Self Storage Canada
Podcast Description
Hosts Jason Koonin, CEO, Bluebird Self Storage and Denee Burns, Chief of Staff, Bluebird Self Storage are going to be talking about Canadian Self Storage industry news, differences between the U.S. economy and Canadian economy and how that impacts our industry, along with rental activity trends, properties for sale, property transactions, and we'll report out on what is happening with investors and investments!
Podcast Insights
Content Themes
The podcast focuses on the Canadian self storage industry, highlighting specific topics such as the contrasts between the U.S. and Canadian economies and their impacts, rental activity trends, property sales, and the latest news about investors and investments, with episodes like the introductory episode discussing the podcast's purpose and future content.

Hosts Jason Koonin, CEO, Bluebird Self Storage and Denee Burns, Chief of Staff, Bluebird Self Storage are going to be talking about Canadian Self Storage industry news, differences between the U.S. economy and Canadian economy and how that impacts our industry, along with rental activity trends, properties for sale, property transactions, and we’ll report out on what is happening with investors and investments!
Hosts Jason Koonin & Denee Burns talk about the month of June starting out tepid, but noticing the rental market heating up as June progresses and now it’s HOT, HOT, HOT! In this conversation hosts, Jason Koonin & Denee Burns, discuss the current state of the self-storage market in Canada, highlighting significant growth, recent major transactions, and the impact of these developments on Bluebird Self Storage. They explore the importance of customer experience, staff engagement, and innovative marketing strategies, while also addressing the competitive landscape and pricing strategies in the industry. The conversation concludes with an optimistic outlook for the future of self-storage in Canada, emphasizing community partnerships and brand awareness. They also talk about the latest large self storage acquisitions in Canada which reveal some tells about where self storage is headed and Denee shares about her whirlwind trip through Western Canada – Alberta and British Columbia and what she observed! It might surprise you!
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We’d love to hear your comments and what topics you’d like us to talk about in the future! So please post your comments in the comments section or email us at [email protected].
Check out our website at www.bluebirdstorage.ca
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Connect with us on LinkedIN at: https://www.linkedin.com/company/bluebird-storagehttps://www.linkedin.com/in/deneenelsonburnshttps://www.linkedin.com/in/jasonkoonin/
Takeaways: – The rental season in Canada is experiencing significant growth. – Major transactions, like the QuadReal Property Group – Maple Leaf transaction signals a bullish market and large capital players entering the self storage space. – There is a strong demand for self-storage due to population growth. Bluebird is focusing on enhancing customer experience and staff engagement. – Community partnerships are vital for brand recognition and growth. – The competition is primarily based on pricing strategies, which can be detrimental. – Bluebird’s transparent pricing model sets it apart from competitors. 2025 is expected to be a strong year for rental activity in Canada. Innovative marketing strategies are being implemented to engage local communities. – The self-storage market in Canada is evolving with new investment opportunities.
Chapters
00:00 Summer Kickoff and Market Update
04:11 Impact of Major Transactions on the Industry
07:51 Growth and Development in Canada
12:47 Customer Experience and Staff Engagement
17:48 Grand Openings and Community Partnerships
20:01 Market Competition and Pricing Strategies
25:54 Rental Activity and Future Outlook
28:21 Innovative Marketing Strategies
#self-storage #Canada #marketupdate #customerexperience #businessculture #communityengagement #community #communitysupport #rentalactivity #marketingstrategy #commercialrealestate #industryinsights

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